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Shown on sample data. The figures are illustrative, not real business results — take the template and point it at your own.
Campaign Recap Deck
A campaign told as a story: what it cost, what it returned, what to keep.
PresentationMarketingAny industryWhat it needs from your data
| Needs | a revenue or money column, a category (~15 values) |
|---|---|
| Optional | dates for trends, 10 more |
What is on it
- Spend against revenue Combo chart
- Return by channel Treemap
- Spend against conversions Scatter plot
- Cost spread by type Box plot
- Which campaigns carried it Pareto chart
- Conversion rate by channel and region Heatmap
- Spend over time Area chart
- Channels above and below blended return Diverging bar chart
- Return across campaign types Radar chart
- Acquisition cost by campaign Ranking chart