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GA4 Website Traffic

Your website's sessions, engagement, key events and revenue, by channel and device. Connect Google Analytics and it fills in from your property.

DashboardMarketingGA4
The GA4 Website Traffic template, running on sample data
Shown on sample data. The figures are illustrative, not real business results — take the template and point it at your own.

What it needs from your data

Needsa count column, a category (~8 values)
Optionaldates for trends, 7 more

What is on it

Traffic shown above

  • Sessions over time Area chart
  • Where visits come from Pareto chart
  • Each channel's device mix Stacked bar chart
  • Sessions by device Donut chart
  • Sessions against engaged sessions Combo chart
  • Engagement rate by channel Ranking chart

Conversions shown above

  • Revenue by channel Pareto chart
  • Revenue over time Area chart
  • Conversion rate by channel Ranking chart
  • Key events by channel and device Grouped bar chart
  • Engagement against conversion Scatter plot
  • Revenue by channel and device Heatmap