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Shown on sample data. The figures are illustrative, not real business results — take the template and point it at your own.
Google Ads Performance
Your Google Ads campaigns: what you spent, the conversions it bought, what they were worth and what each one cost. Connect Google Ads and it fills in from your account.
DashboardMarketingGoogle AdsWhat it needs from your data
| Needs | a revenue or money column, a category (~9 values) |
|---|---|
| Optional | dates for trends, 7 more |
What is on it
Performance shown above
- Spend over time Area chart
- Conversion value over time Area chart
- Spend against conversion value by campaign Combo chart
- Conversion value by campaign type Donut chart
- Return on ad spend by campaign Ranking chart
- Which campaigns bring the conversions Pareto chart
Clicks and cost shown above
- Clicks over time Area chart
- What a click costs, by campaign Ranking chart
- Daily cost per click by campaign type Box plot
- Cost per click against click-through, day by day Scatter plot
- Where the clicks come from Treemap