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Shown on sample data. The figures are illustrative, not real business results — take the template and point it at your own.
Mailchimp Campaigns
Every Mailchimp campaign you sent: who opened, who clicked, who left, and the orders and revenue it brought in. Rates are over emails sent; Apple Mail Privacy Protection opens mail on its own, so opens read high and clicks are the surer signal. Connect Mailchimp and it fills in from your account.
DashboardMarketingMailchimpWhat it needs from your data
| Needs | a revenue or money column, a category (~3 values) |
|---|---|
| Optional | dates for trends, 10 more |
What is on it
Campaigns shown above
- Revenue from email over time Area chart
- Which campaigns earn the most Pareto chart
- Click rate by campaign type Ranking chart
- Sends against clicks by audience Combo chart
- Open rate by audience and type Heatmap
Engagement and list health shown above
- How click rates spread by audience Box plot
- Clicks against revenue Scatter plot
- Opens against clicks by type Dumbbell chart
- Where unsubscribes come from Stacked bar chart
- Orders by audience Donut chart
- Unsubscribes over time Area chart