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Marketing Performance Report

The period's marketing written up: spend, return and what each channel did.

DocumentMarketingAny industry
The Marketing Performance Report template, running on sample data
Shown on sample data. The figures are illustrative, not real business results — take the template and point it at your own.

What it needs from your data

Needsa revenue or money column, a category (~6 values)
Optionaldates for trends, 10 more

What is on it

  • Revenue over time Area chart
  • Return by channel Treemap
  • Which campaigns carried it Pareto chart
  • Acquisition cost spread Box plot
  • Spend against return Scatter plot
  • Return by type and region Heatmap