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Shown on sample data. The figures are illustrative, not real business results — take the template and point it at your own.
Meta Ads Performance
Your Facebook and Instagram ads: what you spent, who saw it, what it cost and what it sold. Connect Meta Ads and it fills in from your ad account.
DashboardMarketingMeta AdsWhat it needs from your data
| Needs | a revenue or money column, a category (~8 values) |
|---|---|
| Optional | dates for trends, 8 more |
What is on it
Performance shown above
- Spend over time Area chart
- Spend against purchase value by campaign Combo chart
- Return on ad spend by campaign Ranking chart
- Where the budget goes, by objective Donut chart
- Which campaigns bring the purchases Pareto chart
- Purchase value over time Area chart
Delivery and cost shown above
- Impressions over time Area chart
- What a thousand impressions cost, by campaign Ranking chart
- Daily CPM spread by objective Box plot
- Cost against click-through, day by day Scatter plot
- Where the clicks come from Treemap