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Promotion & Discount Effectiveness

Did the promotion make money, or just move it?

DashboardMarketingRetail
The Promotion & Discount Effectiveness template, running on sample data
Shown on sample data. The figures are illustrative, not real business results — take the template and point it at your own.

What it needs from your data

Needsa count column, a category (~6 values)
Optional9 more

What is on it

  • Baseline against what actually sold Combo chart
  • What each mechanic gave away Ranking chart
  • Promoted against full price, by category Grouped bar chart
  • Margin spread by mechanic Box plot
  • Discount given against volume gained Scatter plot
  • Which lines the promotion actually moved Pareto chart