How BAT automated competitor intelligence across 200+ vaping products every day
Replacing manual competitor scraping with automated daily scanning — delivering live market intelligence across 180 markets.
Photo: UnsplashA leading global consumer goods company operating across 180 markets
British American Tobacco (BAT) is a leading global consumer goods company with a diverse portfolio of tobacco and nicotine products. Operating across more than 180 markets, BAT is driving transformation through digital initiatives — and increasingly competing in the fast-moving vaping and next-generation products space.
In a market that moves this fast, intelligence delays are competitive disadvantages. Knowing what competitors are launching, pricing, and promoting — hours after it happens, not days — is the difference between leading and reacting.
Competitor data scattered across 6+ sources — collected manually, always out of date
BAT's market intelligence team needed to monitor competitor activity across the rapidly evolving vaping market — but product data was scattered across multiple platforms, retailer listings, and distributor feeds. The manual process of collecting, cleaning, and analysing it was slow, error-prone, and impossible to scale.
By the time a competitor price change or new product launch had been spotted, logged, and processed, days had already passed. The intelligence was stale before it could be acted on — and as the market accelerated, the gap between what competitors were doing and what BAT knew about it kept widening.
Automated daily competitor scanning — 200+ products tracked, 400+ alerts generated annually
Mammoth gave BAT's market intelligence team a fully automated competitor monitoring pipeline:
- Deploy automated pipelines to scan competitor product data across multiple sources daily
- Standardise and consolidate disparate datasets into a unified, analysis-ready format
- Generate interactive dashboards for real-time competitor analysis — prices, launches, promotions
- Alert teams automatically when significant competitor changes are detected
- Empower analysts to independently manage and update intelligence workflows
200+ products scanned daily. 400+ alerts/year. Intelligence that moves at market speed.
- Automated daily scanning of over 200 competitor products — from manual to zero-touch
- 400+ active alerts generated annually — price changes, new launches, promotions
- 58% reduction in reporting delays — intelligence delivered hours after changes happen
- 62% reduction in analysis time — analysts focused on insight, not data collection
- Teams across 180 markets empowered with self-serve competitor intelligence dashboards
Mammoth's platform revolutionised our competitor analysis, providing clarity and efficiency across our market intelligence operations. ”
The Mammoth advantage
Why Mammoth worked for BAT
Three things made the difference — and they're the same three things every market intelligence team tells us about.
From days to hours. Competitor price changes and new launches are detected, processed, and delivered to the team automatically — before the competition gets ahead.
200+ products monitored every single day. 400+ alerts generated annually. Manual collection couldn't scale — automated pipelines do.
Analysts manage and update intelligence workflows themselves — no engineering required. The market intelligence team owns their own pipeline.