How Kantar saved 17,000 hours a year by automating client report generation
Replacing manual, error-prone report creation with automated, reusable workflows, delivering insights 75% faster.
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Kantar North America is a premier market research and consulting firm known for delivering data-driven insights and actionable recommendations. Focused on quality and innovation, Kantar continuously evolves its methodologies by integrating advanced technologies to improve research delivery and client satisfaction.
At Kantar's scale, consistency is everything. Clients depend on reports that look, feel, and perform the same way, every time, across every team. When that consistency breaks down, trust breaks down too.
Highly templated reports built by hand: slow, inconsistent, and impossible to scale
Kantar's analysts produced large volumes of highly templated client reports, each following strict formatting standards. But the process for creating them was almost entirely manual. Every report meant hours of repetitive data transformation, formatting, and validation work before anything could go to the client.
The manual approach introduced inconsistencies that eroded trust in the outputs. Formatting errors crept in. Delivery timelines slipped. And as client volume grew, the team had no scalable way to keep pace. The bottleneck was baked into the process itself.
Reusable automated workflows: consistent reports, delivered faster, at scale
Mammoth gave Kantar's teams the tools to automate the entire report generation pipeline without any coding:
- Deploy automated workflows to harmonise data across multiple sources
- Standardise and consolidate disparate datasets into a unified, templated format
- Enable non-technical analysts to manage and update pipelines independently
- Build reusable workflow templates that scale across teams and client engagements
- Eliminate manual formatting steps, ensuring 100% consistency on every output
17,000 hours saved. 100% consistent. Delivered 75% faster.
- 17,000 hours saved annually through workflow automation across reporting teams
- 100% consistency in report formatting: every output matches the template, every time
- 75% faster insight delivery: from data ingestion to client-ready report
- 60% less manual work in data preparation, through automated harmonisation of sources
- A scalable solution adopted across multiple teams: reusable, not rebuilt each time
Mammoth's platform has significantly enhanced our reporting processes, delivering consistency and efficiency across our operations. ”
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The Mammoth advantage
Why Mammoth worked for Kantar
Three things made the difference, and they're the same three things every research and analytics team tells us about.
17,000 hours of manual work eliminated annually. Reusable workflow templates mean every new client engagement takes minutes to set up, not days.
100% formatting consistency across every report. The same automated rules apply every time. No manual formatting, no human error, no client callbacks.
Non-technical analysts manage and update pipelines directly. No engineering dependency, no backlog. Teams move at the speed of the work, not the speed of IT.