How NielsenIQ cut data processing time by 80% and achieved 95% report accuracy
Replacing manual data harmonisation across 100+ countries with automated, scalable pipelines.
Photo: UnsplashA global authority in audience measurement and media analytics — 100+ countries
NielsenIQ is a global authority in audience measurement and media analytics, empowering clients to understand what people watch, listen to, and buy. With operations in more than 100 countries, NielsenIQ blends data science and technology to deliver precise, actionable insights for decision-makers across every major industry.
At NielsenIQ's scale, data harmonisation is the foundation of everything. Clients across FMCG, media, and retail depend on outputs that are accurate, consistent, and fast — regardless of which country the data originates from.
Harmonising data from hundreds of sources — manually, across 100+ countries
NielsenIQ faced a fundamental data operations challenge: insights depended on harmonising data from multiple sources simultaneously — internal databases, third-party data providers, and client feeds — each with their own formats, schemas, and update schedules.
The manual processes involved were time-consuming and error-prone. Report generation was delayed. Accuracy was inconsistent. And as the volume of data grew across more countries and clients, the gap between what the team could deliver manually and what was actually needed kept widening.
Automated harmonisation pipelines — scalable across every source, every country
Mammoth gave NielsenIQ the infrastructure to automate data harmonisation at scale — without rebuilding their tech stack:
- Automate the harmonisation of data from internal and third-party sources across all markets
- Standardise data formats for consistent, cross-country reporting and insights delivery
- Reduce manual intervention in data processing — from ingestion through to final output
- Build scalable pipelines capable of handling large, complex datasets without performance degradation
- Enhance the speed and accuracy of report generation for clients across every sector
80% faster. 95% accurate. 90% less manual effort.
- 80% reduction in data processing time — scalable pipelines replacing manual workflows
- 95% improvement in report accuracy — standardised outputs across all markets
- 90% reduction in manual data processing effort — teams freed for higher-value analysis
- 65% faster delivery from data ingestion to client-ready insights
- A foundation for consistent cross-country reporting across 100+ markets
Mammoth's platform has significantly enhanced our data processing capabilities, delivering efficiency and accuracy across our operations. ”
The Mammoth advantage
Why Mammoth worked for NielsenIQ
Three things made the difference — and they're the same three things every data operations team at scale tells us about.
Manual harmonisation workflows replaced by automated pipelines. An 80% reduction in processing time means clients receive insights faster — and NielsenIQ can handle more volume without adding headcount.
Standardised formats and automated validation mean 95% accuracy on every output — regardless of the source country or data provider. Consistent data, consistently delivered.
A 90% reduction in manual effort means the data operations team spends their time on analysis, not wrangling. Mammoth handles the pipeline — they handle the insight.