How The Specialist Works cut campaign prep time by 68% and improved reporting accuracy to 87%
Replacing fragmented campaign data workflows with automated pipelines — so marketing teams act on insights, not spreadsheets.
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An independent media agency helping entrepreneurial brands punch above their weight
Founded in 2002, The Specialist Works is an independent media agency dedicated to helping entrepreneurial brands achieve accelerated growth. With a focus on evidence-based strategies and a collaborative approach, the agency specialises in media planning and buying across Belgium and beyond — delivering impactful campaigns that drive measurable results.
For an agency that competes by being faster, smarter, and more precise than larger rivals, data quality is a competitive advantage. Slow, inconsistent campaign reporting doesn't just waste time — it erodes client trust.
Campaign data fragmented across channels — slow to prepare, inconsistent to report
Entrepreneurial brands need to see campaign performance quickly and clearly — but The Specialist Works was spending too much time preparing that data before it could be analysed. Campaign inputs arrived from multiple media channels in different formats, requiring significant manual work to consolidate, clean, and validate before any reporting could begin.
The result was slower delivery and inconsistent outputs. Reports that should take hours were taking days. And when formats varied between campaigns or clients, it created avoidable errors and rework — undermining the accuracy and trust the agency was built on.
Automated campaign pipelines — data validated and ready before the briefing ends
Mammoth gave The Specialist Works the infrastructure to automate their campaign data workflows end-to-end:
- Develop bespoke media data pipelines aligned with client goals and channel mix
- Use data analytics and market insights to guide decision-making across campaigns
- Target audiences with precision by standardising and enriching data across all relevant media channels
- Improve campaign performance through continuous automated optimisation and tracking
- Enable marketing teams to access clean, validated data independently — no manual prep required
68% less prep. 87% accuracy. Marketing teams acting on insights, not building them.
- 68% reduction in campaign data prep time — data arrives clean and ready for analysis
- 87% improvement in reporting accuracy — validated via automated rules across every campaign
- 72% team adoption — marketing teams using data insights directly, without analyst support
- 150% increase in client revenue through more precise, data-driven media placements
- 65% improvement in campaign efficiency, leading to higher measurable ROI for clients
Partnering with Mammoth transformed our approach to campaign data. Their automation capabilities led to significant improvements in both speed and accuracy. ”
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The Mammoth advantage
Why Mammoth worked for The Specialist Works
Three things made the difference — and they're the same three things every independent media agency tells us about.
68% less time spent preparing campaign data. Automated pipelines mean the team spends their time analysing and optimising — not cleaning and formatting.
87% improvement in accuracy through automated validation rules. Consistent, error-free reports across every campaign — regardless of channel or client format.
72% of marketing team members now access and act on data insights directly — without waiting for analysts. Faster decisions, better campaigns, happier clients.