How Arla Foods Transformed Sales Reporting Across 17 Countries — Mammoth
CPG & Retail · Denmark

How Arla unified 17 countries of sales data and cut reporting time by 55%

Replacing 20-day manual spreadsheet cycles with real-time dashboards across every region.

0%
Faster reporting
0%
Trusted datasets
0%
Fewer IT requests
Company size
Large enterprise
Company industry
Consumer Packaged Goods & Retail
About the company

A global dairy cooperative owned by 8,000+ farmers

Arla Foods is a global dairy cooperative owned by over 8,000 farmers across Northern Europe. As one of the world's largest dairy producers, Arla operates in more than 30 countries, supplying a wide range of dairy products to consumers worldwide.

The company places strong emphasis on innovation, sustainability, and data-driven decision-making to maintain its competitive edge in the fast-moving consumer goods sector.

The challenge

Streamlining disparate sales data across 17 countries

Arla Foods needed to unify its sales reporting across 17 countries, but faced major obstacles. Each region had its own reporting format, resulting in inconsistent, unstructured data.

The central analytics team had to manually process over a billion rows of data each month, relying on static spreadsheets that took up to 20 days to prepare. This made performance tracking slow, siloed, and reactive — limiting Arla's ability to make timely business decisions.

The solution

Implementing a unified data platform

With Mammoth, Arla Foods was able to bring every region's data into one consistent, automated workflow:

  • Automate the ingestion and standardisation of sales data across all regions
  • Transform data into a single, consistent format, enabling real-time analysis
  • Deploy interactive Power BI dashboards accessible throughout the organisation
  • Eliminate delays and inefficiencies caused by manual reporting processes
The outcome

Real-time, scalable insights without IT in the loop

  • 1.4x increase in ROI from streamlined data operations
  • Zero IT hours required to generate and maintain reports
  • Real-time, unified dashboards accessible across multiple regions
  • Stronger alignment and faster decision-making across departments

It is truly an end-to-end solution. Seriously impressive.

Arla Foods
The transformation · From 17 chaotic spreadsheets to one source of truth
BEFORE 17 disconnected spreadsheets · 20-day cycle AFTER One unified dashboard · real-time DK_sales_master_FINAL_v12.xlsx XLSX DK DE UK SE NO FI +11 more Country Revenue Growth Status DKDKK 94k+4.2% DEEUR 481k+3.1% UKGBP 312k+6.7% SESEK 218k+2.9% #REF! #N/A 5 currencies · mismatch 17 files · mixed formats · constant errors MAMMOTH Arla · Global Sales · Q3 2026 LIVE REVENUE €2.4B ↑ 12.4% YoY COUNTRIES 17 all live, all unified CYCLE Real-time ↓ 55% time REVENUE TREND · 12 MONTHS JAN APR JUL OCT DEC One source of truth · self-serve · always live
Before
17 disconnected spreadsheets · 20-day cycle
DK_sales_master_FINAL_v12.xlsx XLSX
Country
Revenue
Growth
Status
DK
DKK 94k
+4.2%
#REF!
DE
EUR 481k
+3.1%
#N/A
UK
GBP 312k
+6.7%
SE
SEK 218k
+2.9%
DK DE UK SE NO +11 more
17 files · mixed formats · constant errors
After
One unified dashboard · real-time
Arla · Global Sales · Q3 2026 LIVE
REVENUE
€2.4B
↑ 12.4% YoY
COUNTRIES
17
all live, unified
CYCLE
Real-time
↓ 55% time
REVENUE TREND · 12 MONTHS
JANAPRJULOCTDEC

The Mammoth advantage

Why Mammoth worked for Arla

Three things made the difference, and they're the same three things every team tells us about.

Efficiency

Automated data processes replaced weeks of manual spreadsheet work. Reporting cycles dropped from 20 days to real-time.

Scalability

Handled vast data volumes seamlessly: over a billion rows a month across 17 countries, without breaking the workflow.

Accessibility

Real-time insights for every team. No SQL, no IT tickets. Regional teams self-serve the dashboards they need.