How Bacardí cut reporting time by 70% across 170+ countries
Replacing days of manual trade reporting with real-time dashboards for every commercial team, globally.
Photo: UnsplashThe world's largest privately held spirits company, founded in 1862
Founded in Santiago de Cuba in 1862, Bacardí has grown into the world's largest privately held spirits company. Its portfolio spans more than 200 brands and labels, from Bacardí rum to Grey Goose vodka and Bombay Sapphire gin, sold in over 170 countries.
The company's commercial teams run on data: trade channel performance, market-by-market sell-through, distributor reporting, and global brand health metrics are all critical to day-to-day decisions. Getting those numbers right, and fast, is non-negotiable.
Disparate on-trade and off-trade systems with no unified source of truth
Bacardí's commercial reporting was fragmented across markets. "On trade" (bars, restaurants, hotels) and "off trade" (retail, e-commerce) data lived in separate systems: Excel files, SAP extracts, CSV drops, each formatted differently and updated on different schedules.
The central team had to manually collect, reformat, and consolidate data from 170+ markets before any analysis could begin. Reports urgently needed on Monday often weren't ready until mid-week or later. Every cycle required heavy IT involvement, and finished outputs were frequently outdated by the time they reached decision-makers.
A single automated pipeline from raw trade data to live global dashboards
Mammoth was brought in to standardise and automate Bacardí's entire reporting workflow:
- Automate the ingestion of on and off trade data across all channels and markets
- Apply rule-based logic to harmonise formats, currencies, and product hierarchies
- Build a unified analytics-ready dataset that refreshes automatically with no manual intervention
- Deploy live dashboards giving commercial teams instant visibility without IT in the loop
- Eliminate the dependency on local market teams to prepare and submit data files
Reports in minutes. Zero IT hours. $40,000 in annual savings.
- 70% faster reporting: reports ready in minutes, not days
- $40,000 in annual cost savings through fully automated pipelines
- Zero IT hours required to generate and maintain any report
- 82% improvement in data accuracy via consistent rule-based logic across all markets
- Global commercial teams access one unified source of truth across 170+ markets
Mammoth gave us instant visibility across trade channels. Without adding workload to our teams. ”
−70%
IT needed
global.
The Mammoth advantage
Why Mammoth worked for Bacardí
Three things made the difference, and they're the same three things every commercial team tells us about.
Reporting cycles dropped from 2–4 days of manual effort to minutes. Reports that used to arrive mid-week are now ready before the working day starts.
Rule-based logic applies consistently across every market: the same standards for on-trade, off-trade, currency, and product hierarchy everywhere, every time.
Commercial teams access their dashboards without raising a single IT ticket. Global adoption grew 60% because the experience is frictionless for non-technical users.