Domo doesn’t publish their pricing online. After analyzing verified customer reports, here’s what teams discover when they finally get quotes.
The Short Answer
Most organizations pay between $50,000 and $250,000 annually for Domo. Small teams (10-25 users) typically pay $50,000-$75,000. Mid-market deployments (50-100 users) run $100,000-$150,000. Enterprise contracts exceed $200,000 and can hit $500,000+ for large deployments.
That makes Domo one of the most expensive business intelligence platforms per user on the market.
Why Domo Hides Its Pricing
Domo positions itself as an all-in-one platform that combines data integration, transformation, visualization, and collaboration. That “platform” framing justifies premium pricing and custom negotiations.
Every quote gets tailored based on your company size, number of users, data sources, and how desperately Domo thinks you need their solution. Unlike Power BI at $10/user or even Tableau at $75/user, Domo starts negotiations in the tens of thousands.
How Domo Actually Charges
Domo’s pricing depends on which tier you buy and how many users you need.
Standard tier starts around $50,000-$75,000 annually for small teams. Gets you basic dashboards and limited data connections.
Enterprise tier runs $100,000-$200,000+ annually. Includes advanced features, more data sources, and better support.
Business Critical tier costs $200,000-$500,000+. Custom everything with dedicated support and priority feature requests.
Most customers end up in Enterprise tier because Standard is too limited for real use.
Verified Customer Pricing
Based on reports from G2, TrustRadius, and Gartner analysis:
Team Size | Annual Cost | Per User Monthly |
|---|---|---|
10 users | $50,000-$75,000 | $415-$625 |
25 users | $75,000-$125,000 | $250-$415 |
50 users | $100,000-$175,000 | $165-$290 |
100 users | $150,000-$250,000 | $125-$210 |
250+ users | $200,000-$500,000+ | $65-$165 |
Yes, you read that correctly. Small teams often pay $400-$600 per user monthly. That’s 40-60x what Power BI costs.
What Drives Domo Costs Higher
Data connector limits. Domo charges based on how many data sources you connect. Standard tier includes maybe 5-10 connectors. Need more? Pay thousands extra annually.
User type restrictions. Domo has multiple user types (Privileged, Participant, Social) with different capabilities. Most teams need more Privileged users than Domo wants to sell in base packages.
Storage limits. Base packages include limited data storage. Exceed it and pay overages. One customer reported $15,000 annual storage fees on top of their $120,000 license.
Implementation services. Domo strongly encourages professional services at $20,000-$100,000+ for setup. Most teams can’t skip this given platform complexity.
Training requirements. Domo’s all-in-one approach means learning data integration, transformation, visualization, and collaboration features. Budget $2,000-$4,000 per power user for training.
Price Comparison
Platform | 50 Users Annual | Per User Monthly |
|---|---|---|
Domo | $100K-$175K | $165-$290 |
Looker | $84K-$120K | $140-$200 |
Qlik Sense | $60K-$100K | $100-$165 |
Tableau | $45K | $75 |
Power BI | $6K | $10 |
Domo is consistently the most expensive option. You’re paying for the all-in-one platform promise, but many customers report using only visualization features.
What You Get With Domo
All-in-one platform combines data connectors, ETL, visualization, and collaboration. In theory, no other tools needed.
Real-time data with cloud-based processing. Dashboards update automatically as source data changes.
Mobile-first design provides full functionality on phones and tablets. Built for executives checking metrics on the go.
Social collaboration lets teams comment, tag, and discuss directly on dashboards. Like social media for your data.
Alerts and notifications automatically message you when metrics hit thresholds. Proactive monitoring built-in.
What Domo Doesn’t Include
Despite the all-in-one claim, Domo still needs data preparation work. The platform connects to sources but doesn’t magically clean messy data.
Most organizations spend significant time cleaning data, handling quality issues, and building workflows before Domo delivers value.
According to IDC research, organizations spend an average of $4.8 million annually on data preparation, often exceeding their BI tool costs.
Hidden Costs
Connector overages. Connect more sources than your package allows? Pay $5,000-$15,000 per additional connector annually.
Storage fees. Exceed included storage? Expect $10,000-$20,000+ annual charges.
User type mismatches. Realize you need more Privileged users than your package includes? Renegotiate at higher rates.
Maintenance contracts. Annual maintenance typically adds 15-20% to license costs.
Change management. Domo’s unique approach requires organizational change. Budget $20,000-$50,000 for adoption support.
When Domo Makes Sense
Executive reporting focus. If C-suite needs mobile dashboards they’ll actually use, Domo’s mobile experience is strong.
Social collaboration requirements. Teams that discuss metrics extensively benefit from built-in commenting and tagging.
Cloud-only mandate. No on-premise option exists. Good for organizations requiring pure cloud solutions.
Budget flexibility. Can allocate $100,000-$250,000 annually without extensive justification.
When It Costs Too Much
Small teams. Under 25 users pay $250-$625/user monthly. That’s financially absurd compared to alternatives.
Limited budget. Organizations that blink at $100,000+ annual BI spend should explore Power BI alternatives or Tableau options.
Simple analytics needs. If you just need dashboards and basic reporting, Domo’s platform complexity is overkill.
Data quality issues. Domo won’t fix dirty data. Without clean sources, you’ll pay premium prices for frustrated users.
Year One Total Costs
For a 50-person team:
- Domo licensing: $100,000-$175,000
- Implementation: $30,000-$75,000
- Training: $20,000-$40,000
- Connector/storage overages: $15,000-$30,000
- Year one: $165,000-$320,000
Ongoing costs: $125,000-$225,000/year
A More Economical Approach
Traditional approach for 10 users:
- Domo: $50,000-$75,000
- Implementation: $30,000-$50,000
- Training: $10,000-$20,000
- Year one: $90,000-$145,000
Alternative approach:
- Mammoth Analytics: $2,280/year ($19/user × 10 users)
- Tableau or Power BI: $1,200-$9,000/year
- Total: $3,480-$11,280 (90-92% savings)
Mammoth handles data consolidation and cleaning at $19/user/month, feeding any BI tool through automated workflows.
Nucleus Research shows 13x ROI comes from optimizing complete workflows, not buying expensive all-in-one platforms.
Real Customer Examples
SaaS Startup (15 users):
- Year one: $95,000 (licensing, implementation, training)
- Ongoing: $65,000/year
- Abandoned after 18 months due to cost
Mid-Market Retail (75 users):
- Annual total: $160,000 (licensing, storage, connectors)
- Uses primarily for executive dashboards
Enterprise Financial Services (200+ users):
- Annual total: $380,000 (licensing, support, overages)
- Extensive customization and dedicated support
Domo Alternatives
Tableau: $75/user. 60-75% cost reduction. Stronger data visualization. See our Tableau pricing guide.
Power BI: $10/user. 95% cost reduction. Best for Microsoft environments.
Qlik Sense: $100-$165/user. 40-50% cheaper. Better for exploratory analytics.
Looker: $140-$200/user. Still expensive but 30-40% less than Domo. Better for Google Cloud users.
How to Get Your Quote
Contact Domo sales or request demo. Provide user count, number of data sources, industry, company size, and current BI tools.
Sales cycle runs 2-4 months including demos, technical evaluation, and negotiation. For faster deployment, consider self-service analytics tools.
FAQ
Is there a free trial?
30-day trial available but requires sales engagement. Not self-service.
Can I start small and scale?
Technically yes, but minimum contracts start around $50,000 annually.
What about user limits?
Most packages include set user counts. Additional users require tier upgrades.
Storage included?
Limited storage in base packages. Overages common and expensive.
Multi-year discounts?
3-year commitments save 10-20% but lock you in at premium pricing.
Can I cancel mid-contract?
No. Annual commitments are firm with no pro-rated refunds.
What about data connectors?
Limited in base tiers. Premium connectors cost extra.
Implementation required?
Strongly encouraged. Most teams can’t deploy Domo effectively alone.
The Bottom Line
Domo costs $50,000-$500,000+ annually, making it consistently the most expensive BI platform per user. The all-in-one promise sounds appealing but most customers report using only visualization features.
Total first-year costs (licensing + implementation + training) typically run $165,000-$320,000 for mid-market teams. That’s a massive investment requiring clear executive buy-in.
The largest expense isn’t Domo. It’s data preparation work before any BI tool delivers value. Understanding complete workflow costs helps make informed decisions.
More context: Building efficient analytics | Choosing BI tools
About Mammoth Analytics
Mammoth connects to 200+ data sources, automatically cleans and transforms data, and delivers analytics-ready datasets to any BI tool at $19/user/month. Teams reduce data prep time by 90% and eliminate the need for expensive all-in-one platforms. Learn more | View pricing | Compare tools
