We’re really pleased to have joined the NielsenIQ Connect Partner Network, the largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the fast-moving consumer goods (FMCG/CPG) industry. This new relationship will allow FMCG/CPG companies to harness the power of Mammoth to align disparate datasets to their NielsenIQ data.

Mammoth allows data owners and analysts – who might not be technical – to bring together, analyse, clean, and automate disparate data. In addition to an average 75% time saving, it empowers those who understand the data to get what they want from it, themselves. For example, retailers and manufacturers can now consolidate their sales data and get insights in a fraction of the time it currently takes.

“More than ever before – and with the recent huge growth in e-commerce – FMCG companies need to be on top of their data – combining, cleaning, and, crucially, exploring it to know what they have,” said Dom Beary, Chief Commercial Officer at Mammoth.

“We have seen that automating these tedious – but essential – stages results in deeper analysis and value creation, be it by merging NielsenIQ, retailer, and third party datasets, analysing media spend data, or just discovering new opportunities. Joining the NielsenIQ Connect Partner Network accelerates our ability to improve the lives of those who face constant data challenges.”

“We are excited to continue expanding the NielsenIQ Connect Partner Network, which fuels a smarter market for the retail and FMCG industry,” said Russell Sylvester, European Market Leader, Connect Partner Network, NielsenIQ. “Through the unmatched breadth of our collaborative ecosystem of trustworthy and innovative partners, our clients are uniquely positioned to solve their biggest problems and stay ahead of a rapidly changing consumer landscape.”