Bottom line up front: The best sales analytics software combines powerful insights with simplicity. Most sales teams don’t need $500/month enterprise solutions—tools like Mammoth Analytics ($19/month) deliver enterprise-level data processing with code-free simplicity that gets you answers in hours, not weeks.
Sales teams face a productivity crisis: only 30% of time is spent actually selling, while 70% goes to admin tasks and manual reporting. Meanwhile, companies using sales analytics tools see 5-10% revenue growth with 42% better forecast accuracy.
Here are the 15 best sales analytics software solutions, organized by pricing tier to help you find the right fit quickly.
Quick Comparison: Top 5 Sales Analytics Tools
Tool | Price/Month | Best For | Setup Time |
|---|---|---|---|
$19 | Code-free data transformation | Minutes | |
Microsoft Power BI | $10-20 | Microsoft ecosystem | Days |
HubSpot Sales Hub | $20-150 | HubSpot users | Hours |
Tableau | $70-150 | Advanced visualization | Weeks |
Gong | $250+ | Enterprise conversation analytics | Months |
What Makes Great Sales Analytics Software
The best data automation tools share these characteristics:
Easy data integration – Connect CRM, email, and marketing tools automatically Real-time processing – Get insights instantly, not after manual report generation
User-friendly interface – Sales reps can create reports without IT support Actionable insights – Focus on metrics that directly impact revenue Scalable pricing – Grow with your team without breaking the budget
Sales analytics software transforms scattered data into revenue-driving insights through pipeline analysis, performance tracking, win/loss analysis, and predictive forecasting.
Affordable Solutions ($0-50/month per user)
1. Mammoth Analytics – $19/month per user ⭐ Best Overall Value
Perfect for: Sales teams wanting enterprise-level data processing without enterprise complexity
Mammoth solves the biggest frustration with sales analytics: spending more time preparing data than analyzing it. Built for non-technical users, it handles complex data transformations that typically require dedicated IT resources.
Why sales teams choose Mammoth:
- Code-free data transformation – No technical skills required
- Multi-source integration – Combine CRM, marketing, and sales data automatically
- Real-time processing – Transform 20-day reporting cycles into hours
- Automated reporting – Set up once, get insights automatically
- Transparent pricing – $19/month with no hidden fees or setup costs
Proven customer results:
- Starbucks: Processes 1B+ rows monthly, reduced reporting from 20 days to hours
- Bacardi: $40,000 in annual savings
- PTI Digital: 1,400% ROI increase
Unlike expensive alternatives like Gong’s $250+ monthly pricing, Mammoth delivers enterprise capabilities at startup-friendly costs.
Pricing: $19/month per user, $190/year (discounted) Free trial: 7 days, no credit card required
2. Microsoft Power BI – $10-20/month per user
Best for: Teams already using Microsoft Office 365
Power BI integrates seamlessly with Microsoft tools but requires significant setup for complex data preparation tasks. Recent 40% price increases have frustrated many customers.
Strengths:
- Deep Office 365 integration
- Familiar Microsoft interface
- Strong basic visualization capabilities
- Competitive entry-level pricing
Limitations:
- Limited advanced analytics without add-ons
- Requires technical setup for data transformation
- Data harmonization capabilities are basic
- Best features require higher-tier plans
Pricing: Pro: $10/month, Premium: $20/month per user
3. HubSpot Sales Hub – $20-150/month per user
Best for: Companies using HubSpot’s marketing and sales ecosystem
HubSpot provides integrated sales analytics, though advanced features require expensive upgrades. Compare costs carefully—many teams find better alternatives at lower prices.
Strengths:
- Seamless HubSpot ecosystem integration
- User-friendly interface
- Good support and training resources
- Built-in CRM functionality
Limitations:
- Best value requires full HubSpot suite
- Advanced analytics features cost extra
- Limited data transformation capabilities
- Pricing escalates quickly with team growth
Pricing: Starter: $20/month, Professional: $100/month, Enterprise: $150/month per user
4. Zoho Analytics – $22-45/month per user
Best for: Small businesses using Zoho CRM
Zoho Analytics works well within the Zoho ecosystem but has limited third-party integrations compared to specialized ETL tools.
Strengths:
- Good Zoho CRM integration
- Self-service analytics capabilities
- Reasonable pricing for basic features
- Quick setup within Zoho environment
Limitations:
- Limited value outside Zoho ecosystem
- Third-party integrations are basic
- Advanced features require higher tiers
- May not scale for complex requirements
Pricing: Standard: $22/month, Professional: $45/month per user
Mid-Range Solutions ($50-150/month per user)
5. Tableau – $70-150/month per user
Best for: Teams prioritizing advanced data visualization
Tableau excels at creating beautiful dashboards but requires separate tools for data cleaning and preparation. Total costs often exceed listed pricing when including required add-ons.
Strengths:
- Industry-leading visualization capabilities
- Extensive customization options
- Large community and training resources
- Flexible for complex analyses
Limitations:
- Requires separate ETL tools for data preparation
- Steep learning curve for business users
- High total cost with necessary add-ons
- Implementation often takes weeks or months
Pricing: Creator: $70/month, Explorer: $42/month, Viewer: $15/month per user
6. Sisense – $35/month per user
Best for: Mid-market companies with some technical resources
Sisense simplifies complex data analysis but still requires technical knowledge for setup. Consider whether self-service analytics tools might better serve non-technical users.
Strengths:
- Handles large datasets effectively
- Good visualization capabilities
- Cloud-native architecture
- Reasonable pricing for features offered
Limitations:
- Requires technical setup and maintenance
- Learning curve for business users
- Limited sales-specific templates
- Additional costs for advanced features
Pricing: Starting at $35/month per user, custom enterprise pricing
7. Looker (Google Cloud) – $60-200/month per user
Best for: Technical teams comfortable with SQL-based analytics
Looker provides powerful capabilities but requires SQL expertise. Most sales teams prefer code-free alternatives that don’t require technical training.
Strengths:
- Powerful data modeling capabilities
- Strong Google Cloud integration
- Flexible for custom analytics
- Enterprise-grade security features
Limitations:
- Requires SQL knowledge for effective use
- Complex implementation process
- High learning curve for business users
- Expensive for small to medium teams
Pricing: Standard: $60/month, Enterprise: Custom (typically $150-200+ per user)
Enterprise Solutions ($150+ per month per user)
8. Salesforce Analytics Cloud – $150-500/month per user
Best for: Large Salesforce organizations with dedicated analytics teams
Salesforce Analytics integrates deeply with their CRM but requires significant investment. Many organizations find more affordable alternatives deliver similar insights at a fraction of the cost.
Strengths:
- Deep Salesforce CRM integration
- AI-powered Einstein insights
- Extensive customization options
- Enterprise-grade security and compliance
Limitations:
- Extremely expensive for most teams
- Requires Salesforce expertise for setup
- Complex licensing and pricing structure
- Long implementation cycles (3-6 months typical)
Pricing: Analytics Studio: $150/month, Einstein Analytics: $300-500+/month per user
9. Gong – $250-600/month per user
Best for: Large enterprise sales organizations focused on conversation intelligence
Gong leads in conversation analytics but has become prohibitively expensive. Customer reviews consistently mention that it’s “probably the highest end option on the market.”
Strengths:
- Leading conversation intelligence platform
- AI-powered sales coaching features
- Good call analysis and insights
- Strong integrations with sales tools
Limitations:
- Extremely high cost ($250-600+ monthly per user)
- Requires 2-year minimum commitments
- Limited beyond conversation analytics
- Implementation requires dedicated IT resources
Pricing: Professional: $250+/month, Enterprise: $400-600+/month per user
10. Chorus (ZoomInfo) – $200-400/month per user
Best for: Enterprise teams using the full ZoomInfo sales intelligence suite
Chorus provides conversation analytics similar to Gong with slightly lower pricing but still targets enterprise budgets.
Strengths:
- Good conversation analytics capabilities
- Integration with ZoomInfo database
- AI-powered insights and coaching
- Sales performance tracking
Limitations:
- Still very expensive for most sales teams
- Limited value outside ZoomInfo ecosystem
- Complex setup and maintenance requirements
- Best pricing requires annual commitments
Pricing: Starting around $200/month per user, enterprise tiers higher
Specialized and Industry-Specific Solutions
11. Klipfolio – $70-200/month per user
Best for: Marketing and sales teams needing pre-built dashboard templates
Klipfolio focuses on dashboard creation with some data visualization capabilities, though it lacks advanced data transformation features.
Strengths:
- Good selection of pre-built templates
- Solid integrations with common sales tools
- User-friendly dashboard builder
- Reasonable mid-market pricing
Limitations:
- Limited advanced analytics capabilities
- Basic data preparation features
- Costs scale quickly with team growth
- Not as flexible as specialized data platforms
Pricing: Team: $70/month for 3 users, Business: $200/month for 10 users
12. Pipedrive Insights – $14.90-99/month per user
Best for: Small sales teams using Pipedrive CRM
Pipedrive’s built-in analytics work well for basic reporting but may require external data automation tools for complex analysis.
Strengths:
- Simple, intuitive interface
- Good for basic pipeline analytics
- Affordable for small teams
- Quick setup and implementation
Limitations:
- Limited advanced analytics features
- Works primarily within Pipedrive ecosystem
- Basic data transformation capabilities
- May not scale as business requirements grow
Pricing: Essential: $14.90/month, Advanced: $27.90/month, Professional: $49.90/month, Enterprise: $99/month per user
13. InsightSquared (Mediafly) – Custom pricing
Best for: B2B sales organizations needing predictive analytics
InsightSquared focuses on B2B sales analytics with predictive capabilities, though pricing transparency is limited.
Strengths:
- B2B sales-specific features and templates
- Good predictive analytics capabilities
- Strong Salesforce integration
- Sales-focused reporting and dashboards
Limitations:
- Custom pricing makes cost comparison difficult
- May be expensive for smaller teams
- Limited publicly available pricing information
- Platform changes since Mediafly acquisition
Pricing: Custom pricing, contact for quote
Open Source and Budget Options
14. Apache Superset – Free (hosting costs apply)
Best for: Technical teams comfortable managing their own analytics infrastructure
Apache Superset provides powerful open-source BI capabilities but requires significant technical expertise compared to user-friendly alternatives.
Strengths:
- Completely free software
- Highly customizable and flexible
- No vendor lock-in concerns
- Active open-source development community
Limitations:
- Requires significant technical expertise
- Must manage hosting and maintenance
- No official support or documentation
- Time-intensive setup and ongoing management
Pricing: Free software, hosting and maintenance costs vary
15. Metabase – Free tier available
Best for: Technical teams wanting simple, open-source business intelligence
Metabase offers user-friendly open-source BI, though it lacks the advanced data workflow automation capabilities that sales teams often need.
Strengths:
- Free open-source version available
- More user-friendly than most open-source BI tools
- Good for basic analytics and reporting needs
- Active development and user community
Limitations:
- Limited advanced features in free version
- Requires technical setup and maintenance
- May not scale for complex enterprise needs
- No official support for open-source version
Pricing: Open source: Free, Cloud: $85+/month, Enterprise: Custom
Industry Benchmarks: What to Expect from Sales Analytics
Understanding typical results helps set realistic expectations and ROI calculations:
Revenue Impact:
- Companies using sales analytics see 5-10% average revenue growth
- Best-in-class implementations achieve 15-20% improvements
- Forecast accuracy improves by up to 42%
Productivity Gains:
- Sales reps gain 15-20% more selling time through reduced admin work
- Automated reporting saves 10-15 hours weekly per sales manager
- Pipeline visibility reduces deal review meetings by 30-50%
Cost Savings:
- Tool consolidation saves $2,000-10,000 monthly for mid-market teams
- Reduced IT support needs save additional resources
- Better data quality reduces costly decision-making errors
Customer Success Examples:
- Starbucks processes 1B+ rows monthly, reduced reporting from 20 days to hours
- Bacardi achieved $40,000 annual savings with improved data automation
- Golden Acre Foods realized 1,400% ROI through streamlined analytics processes
How to Choose: Decision Framework
Step 1: Assess Your Team Size and Technical Resources
Small teams (1-10 reps) with limited IT support:
- Recommended: Mammoth Analytics ($19/month) or HubSpot ($20/month)
- Avoid: Enterprise solutions requiring dedicated analysts
Medium teams (10-50 reps) with some technical resources:
- Recommended: Mammoth Analytics for simplicity, Tableau for advanced visualization
- Consider: Mid-range solutions like Sisense or Looker if you have SQL expertise
Large teams (50+ reps) with dedicated IT/analytics teams:
- Recommended: Still evaluate Mammoth Analytics first—many enterprise teams find it meets their needs at 90% cost savings
- Consider: Enterprise solutions only if specific advanced features justify 5-10x cost premium
Step 2: Define Your Data Complexity
Simple CRM reporting:
- Built-in CRM analytics may suffice (Pipedrive, HubSpot, Salesforce)
Multi-source data integration:
- Best choice: Mammoth Analytics specializes in code-free data combination
- Alternative: Tableau + separate ETL tools (higher cost and complexity)
Real-time processing requirements:
- Look for automated pipeline capabilities
- Avoid tools requiring manual report generation
Step 3: Budget Reality Check
Most sales teams overestimate their analytics complexity needs. Before committing to expensive enterprise solutions:
- Start with a free trial of simpler tools like Mammoth Analytics
- Document actual requirements vs. perceived needs
- Calculate total cost including implementation, training, and ongoing support
- Test user adoption with your actual sales team
Step 4: Integration Requirements
Salesforce users: Mammoth Analytics integrates seamlessly while costing 80% less than Salesforce Analytics Cloud
HubSpot users: HubSpot native analytics work well for basic needs, Mammoth for advanced data transformation
Multiple systems: Mammoth Analytics excels at combining data from disparate sources without coding
Implementation Best Practices
Start Small and Scale
Pilot approach: Begin with 2-3 key reports that solve immediate pain points User involvement: Include sales reps in tool selection to ensure adoption Quick wins: Focus on automating your most time-consuming manual reports first
Focus on Data Quality
The best analytics tool is worthless with poor data quality:
- Clean your CRM data before implementing analytics
- Standardize naming conventions across systems
- Establish data governance processes for ongoing quality
Plan for User Adoption
Training: Provide adequate training, but choose tools that minimize training needs Change management: Communicate benefits clearly to sales team Support: Ensure ongoing support availability, whether internal or vendor-provided
Why Mammoth Analytics Stands Out
After evaluating 50+ sales analytics platforms, Mammoth Analytics consistently delivers the best combination of power, simplicity, and value:
Solves the biggest frustrations:
- No coding required – Sales teams can create reports without IT dependency
- Transparent pricing – $19/month with no hidden fees or forced annual contracts
- Fast implementation – Get results in hours, not months
- Handles complexity – Processes billions of rows (proven with Starbucks) while remaining simple to use
Real customer results speak louder than marketing claims:
- Starbucks: Transformed 17-country reporting from 20 days to hours
- Bacardi: $40,000 in annual savings
- PTI Digital: 1,400% ROI increase
Enterprise capabilities at startup pricing:
- Advanced data transformation without coding
- Automated workflow capabilities that scale
- Integration with popular BI tools like PowerBI and Tableau
- Proven scalability from startups to Fortune 500
Getting Started: Your Next Steps
Ready to transform your sales analytics? Here’s your action plan:
For Budget-Conscious Teams:
- Start your free Mammoth Analytics trial (no credit card required)
- Connect your CRM and test basic reporting capabilities
- Compare with your current solution’s cost and complexity
For Teams Considering Enterprise Solutions:
- Test Mammoth Analytics first to understand what’s possible at lower cost
- Document specific advanced features that justify 5-10x price premiums
- Calculate total implementation costs including time and training
For Technical Teams:
- Still try Mammoth Analytics for faster time-to-value
- Consider Tableau or Looker only if you need maximum customization
- Avoid open-source solutions unless you enjoy managing infrastructure
Stop spending more time creating reports than closing deals.
Try Mammoth Analytics free for 7 days and join companies like Starbucks, Bacardi, and hundreds of growing businesses who’ve transformed their sales analytics without breaking the budget or requiring IT expertise.
Your sales team deserves analytics that work as hard as they do.
Need more specific guidance? Explore our sales solution page for use cases or check out detailed case studies showing exactly how other companies transformed their sales analytics. For hands-on help, our automated reporting guide shows step-by-step implementation strategies.
