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Meta Ads dashboard template

A free, ready-made Meta Ads dashboard: spend, purchases, ROAS and cost per purchase, by campaign and ad set. Copy the template into Mammoth, connect Meta Ads, and get the same dashboard on your own data.

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The template: paste this into Mammoth

Meta Ads performance: amount spent, purchases, purchase value, ROAS, cost per purchase and CTR as KPIs, a daily spend and purchase value trend, purchase value by campaign, and purchase value by ad set

Meta Ads dashboard built in Mammoth, showing Amount spent, Purchases, Purchase value, ROAS, Cost per purchase, CTR
The dashboard Mammoth built from that sentence, on sample data.Open the live dashboard →

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What is a Meta Ads dashboard template?

A Meta Ads dashboard template is a ready-made dashboard with the numbers and charts already chosen. You connect your Meta ad account and it fills in with how your Facebook and Instagram ads are doing: amount spent, purchases, purchase value and return on ad spend, by campaign, ad set and day. It updates from Meta, so nobody has to export from Ads Manager each week.

What's on it

What's in the Meta Ads dashboard template

Six numbers at the top and three charts below them.

Six numbers at the top

Meta Ads dashboard: Amount spent, Purchases, Purchase value, ROAS, Cost per purchase, CTR
Amount spent
How much you spent.
Purchases
How many purchases your ads brought in.
Purchase value
How much revenue those purchases were worth.
ROAS
Revenue for every $1 you spend. 2.7x means $2.70 back for each $1.
Cost per purchase
How much you paid, on average, for each purchase.
CTR
The share of people who saw an ad and clicked through to your site.
Meta Ads dashboard chart: Daily spend and purchase value

Daily spend and purchase value

What you spent and what it earned, for every day in the period.

Meta Ads dashboard chart: Purchase value by campaign

Purchase value by campaign

How much revenue each campaign brought in, highest first.

Meta Ads dashboard chart: Purchase value by ad set

Purchase value by ad set

How much revenue each audience brought in, highest first.

How it works

How to use this Meta Ads dashboard template

  1. Step 1

    Connect Meta Ads

    Connect your Meta Ads account in Mammoth, or upload a report export.

  2. Step 2

    Paste the template

    Copy the sentence at the top of this page into Mammoth. It builds the same dashboard from your data.

  3. Step 3

    Share or schedule it

    Share a link, or have it emailed every week. Viewers are free.

Compare

Meta Ads dashboard templates compared

This template in Mammoth, Meta Ads Manager's own reports, and a Data Studio template. Data Studio is Google's free report builder, called Looker Studio until recently.

Mammoth template

For reporting on Meta Ads with your other data, shared with clients or your team.

  • ✓Ready-made template
  • ~FreeFree plan for uploaded files
  • ✓Google Ads, Shopify or CRM data in the same dashboard
  • ✓Share a link anyone can open
  • ✓Change it by asking in plain words

Meta Ads Manager

For checking and changing campaigns inside Meta.

  • ✕Ready-made template
  • ✓Free
  • ✕Google Ads, Shopify or CRM data in the same dashboard
  • ✕Share a link anyone can open
  • ✕Change it by asking in plain words

Data Studio template

For a free report when most of your data is Google's.

  • ✓Ready-made template
  • ~FreeMeta needs a paid partner connector
  • ~Google Ads, Shopify or CRM data in the same dashboardNeeds a paid partner connector
  • ✓Share a link anyone can open
  • ✕Change it by asking in plain words

Meta Ads dashboard template questions

What should a Meta Ads dashboard include?
Amount spent, purchases, purchase value and ROAS at the top, then a daily trend and a breakdown by campaign and ad set. Add CPM, CTR and cost per click when you need to find out why a number moved.
Is Meta Ads Manager free?
Yes. Ads Manager is free to use and you pay only for the ads, but its reports cover Meta alone. A Mammoth dashboard puts Meta next to Google Ads, Shopify or a CRM, and anyone can open it by link without an Ads Manager login.
How do I use this Meta Ads dashboard template?
Connect Meta Ads to Mammoth, or upload a Meta Ads Manager export as a CSV or Excel file. Then paste the template sentence from the top of this page. Mammoth builds the same numbers and charts from your data.
Is the template free?
The template is free to copy. Building it from an uploaded Meta Ads Manager export works on Mammoth's free plan. Connecting your Meta Ads account directly needs a paid plan.
Can I change the template?
Yes. Ask for the change in plain words, such as "add clicks by device" or "show last month only", and Mammoth updates the dashboard.
Can Mammoth connect to Meta Ads directly?
Yes. Meta Ads is one of Mammoth's 100+ tested connectors, so the dashboard reads your account rather than an export.
How often does the dashboard update?
Each refresh pulls the latest Meta Ads data and every number and chart updates. Daily on Team and every 3 hours on Pro, with no copying and pasting.
Can I combine Meta Ads with other sources?
Yes. Connect Meta Ads alongside GA4, a CRM or a spreadsheet, join them in Mammoth, and build one dashboard across all of them, for example ad spend against the deals it produced.
Can I share it with clients?
Yes. Share a link or have it emailed on a schedule, and viewers are free on every plan. On the Mammoth Pro plan you can put your own logo and domain on it.
Is the data on this page real?
No. It is sample data for an invented brand, in the same columns a Meta Ads Manager export uses. The dashboard itself is real: it was built in Mammoth, and you can open it live.

Use this Meta Ads dashboard template

Connect Meta Ads, paste the template, and share the dashboard with a link.

  • ✓ 14-day Pro trial
  • ✓ No credit card
  • ✓ Viewers always free