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Dashboard examples

Dashboard examples, and the question each one answers

34 real dashboard examples across finance, sales, marketing, HR, retail, inventory, projects and SaaS. Each one is a Mammoth template, shown as it renders on a sample dataset, so you can copy the thinking, not just the layout.
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In short

What a dashboard is

A dashboard is one screen that answers a single question about how something is performing, and keeps answering it as the data behind it changes. The ones that survive carry a handful of numbers rather than everything available, give each number something to compare against, and end on where the exception is rather than on a total. What separates a good one from a pretty one is almost never the chart library: it is whether the number is current, and whether anyone had to touch it to make it so.

Every dashboard-examples page, what is on it, and how many examples it carries.
Executive dashboardsFinance, sales, people and project scorecards, the SaaS and investor views, plus the written quarter, the board pack and the programme review.11
KPI dashboardsFinance, sales, HR, marketing, SaaS and project KPIs, each board opening on the four numbers its review starts with.6
Financial dashboardsPerformance, budget vs actual and a KPI scorecard, plus AR ageing, cash collection and vendor spend, and the same P&L as a report, a summary and a board pack.9
Sales dashboardsPipeline, sales performance, sales KPIs and retail sales, plus the written review and the QBR deck.6
Marketing dashboardsDigital marketing, campaigns and ROI, SEO and content, and retail promotions, plus the monthly write-up and the recap deck.9
HR dashboardsHeadcount and attrition, an HR scorecard, HR analytics and a compensation review, plus the written people update.5
Inventory dashboardsStock on hand and what it is worth, reorder points, aged stock, and intake against despatch by site.5
Retail dashboardsStore margin, like-for-like comparison, sell-through, stock and stockouts, promotions and fulfilment.6
Project dashboardsStatus across every workstream, overdue work by priority, and portfolio budget against actual, plus the steering-committee deck.3
SaaS dashboardsMRR growth, retention and unit economics, plus the board report, the investor update and a fund's portfolio rollup.5

By team

Dashboard examples by team

The examples

Nine dashboard examples, one from every function

Each captured as it renders on the sample dataset it ships with, so every figure on them is illustrative rather than a business result. The last one is deliberately not a dashboard. The same finance data as the first, rendered as a board pack instead.

  1. Financial Performance dashboard: Revenue, Gross Profit, Operating Income and Gross margin tiles, above Revenue over time.
    Sample data: illustrative figures, not business results.

    Financial Performance

    Where is the money coming from, and what survives the trip to operating income?

    Revenue, margin and operating income by business unit and region, month by month.

    Finance · Dashboard

    More financial examples →
  2. Sales Pipeline dashboard: Deal Amount, Weighted Amount, Win probability (by value) and Days To Close tiles.
    Sample data: illustrative figures, not business results.

    Sales Pipeline

    Is the pipeline worth what the raw number says?

    What is still open, which stage it sits in, and what it is worth weighted.

    Sales · Dashboard

    More sales examples →
  3. Marketing Performance dashboard: Spend, Revenue, ROAS and Cost per acquisition tiles, above Revenue over time.
    Sample data: illustrative figures, not business results.

    Marketing Performance

    Which channels are worth the money, week by week?

    Spend, conversions and return across every channel, week by week.

    Marketing · Dashboard

    More marketing examples →
  4. Headcount & Attrition dashboard: Tenure Months, Annual Salary, Engagement Score and Performance Rating tiles.
    Sample data: illustrative figures, not business results.

    Headcount & Attrition

    Is that attrition rate real, or is it one leaver on a small team?

    Who is here, who left, and how long people stay — by department and level.

    People · Dashboard

    More HR examples →
  5. Project Status dashboard: Percent Complete, Actual Hours, Budget and Cost Variance tiles, above Status by project.
    Sample data: illustrative figures, not business results.

    Project Status

    What is actually stuck, before the status meeting starts?

    What is done, in flight, blocked or late — across every workstream.

    Project · Dashboard

    More project examples →
  6. Inventory Management dashboard: Inventory Value, Units On Hand, Inventory Turns and Days Of Supply tiles.
    Sample data: illustrative figures, not business results.

    Inventory Management

    Which of this stock is working, and which is money sitting still?

    Stock on hand, what it is worth and how fast it moves, by category and site.

    Inventory · Dashboard

    More inventory examples →
  7. Store-Level Margin dashboard: Gross Profit, Gross margin, Markdown rate and Basket size tiles, above Margin week by week.
    Sample data: illustrative figures, not business results.

    Store-Level Margin

    Two stores on the same margin rate: what is different about them?

    Which stores make money, and what is moving their margin.

    Operations · Dashboard

    More retail examples →
  8. SEO Performance dashboard: Clicks, Impressions, CTR and Avg Position tiles, above Clicks over time.
    Sample data: illustrative figures, not business results.

    SEO Performance

    Which queries are climbing, and which are quietly slipping?

    Clicks, impressions and average position, and which queries are climbing.

    SEO · Dashboard

  9. Board Pack: the deck's title slide, with slide thumbnails in the rail and 288 sample records.
    Sample data: illustrative figures, not business results.

    Board Pack

    And what if the answer is not a dashboard at all?

    The quarter for a board audience: revenue, margin, plan and what is next.

    Finance · Presentation

    More executive examples →

All of them

All 34 dashboard examples, by team

Every dashboard in the set, by the name people search for. Each links to the dashboard on its page, with the question it answers and what your data needs.

Retail dashboards

Financial dashboards

Sales dashboards

Marketing dashboards

HR dashboards

Inventory dashboards

Project dashboards

SaaS dashboards

Design notes

What goes on a dashboard worth keeping

Four things, and none of them is the chart library. They are the difference between a dashboard that survives a quarter and one that gets replaced by a screenshot in a message.

It answers one question

The dashboards people keep open have a single question at the top and nothing on them that does not help answer it.

The ones that get abandoned are an inventory of every metric the data happened to contain.

Every number carries a comparison

A figure on its own is unreadable.

Against plan, against last period, against the same week last year: the comparison is what turns a number into a decision.

It resolves to something to do

Totals say there is a problem.

The ranked list of exceptions, the deals that stalled, the stores below plan, the invoices in dispute, says what to do about it on Monday.

It is current without anyone maintaining it

A dashboard rebuilt by hand each week is a report with extra steps.

The preparation behind these is recorded once and re-run on a schedule, so the dashboard reflects the source rather than the last export.

From example to live dashboard

Pretty is easy. Current and true is the hard part.

Any of these can be drawn in a slide. What makes one worth keeping is the five steps underneath it, and they are the same five whichever example you start from.

  1. 01

    Connect the source

    The dashboard reads the system, not an export somebody saved to their desktop. 100+ tested connectors, plus anything with a REST API.

  2. 02

    Prepare it once

    Cleaning, joining and reshaping are recorded as steps you can read, change and re-run, not a formula buried three sheets deep.

  3. 03

    Check it before anyone sees it

    Data checks run with the refresh and flag the rows that fail, so a broken upstream file shows up as an alert rather than as a wrong number in a meeting.

  4. 04

    Put it on a schedule

    Refresh on a schedule and the dashboard stays current on its own. Starter refreshes weekly, Team daily, and Pro every three hours.

  5. 05

    Publish it and send the link

    Public, password-protected or sign-in only. Every sharing mode is available on every plan, including the free one.

Sharing

Everyone can see it.
Nobody pays to look.

Most dashboard tools charge for every person who opens one, which is why so many dashboards end up as a screenshot pasted into a message. Mammoth charges for the people who build. Viewers are unlimited and free on every plan, including the free one.

  • You pay for

    The people who build

    Anyone connecting a source, preparing data or publishing a dashboard counts as a platform user.

  • You never pay for

    The people who look

    Viewers are unlimited and free on every plan, including the free one. A board, a client list or a whole company: the number does not change the bill.

Plans differ in how many builders and published dashboards a workspace gets. Drafts, viewers and every sharing mode are unlimited and free on all four. Full pricing.

Dashboard questions

What counts as a good dashboard example?
One you can copy the thinking from. Every example here states the question it answers, the charts that answer it, and what your own data must contain before the same template will bind to it, which is the part a screenshot of a pretty layout leaves out.
What are some good examples of dashboards?
The ones built around a single question. A sales pipeline dashboard that shows weighted against raw pipeline, a budget vs actual dashboard that shows where the plan missed, an inventory tracking dashboard that lists what falls below its reorder point this week, a headcount and turnover dashboard that shows attrition against the size of each team. Every example on this page is built that way, and each states the question it answers.
How do I create my own dashboard?
Start from one question someone asks every week, not from the data you have. Connect the system the answer lives in, agree the definitions before anything is plotted, put three to five numbers on top with one chart pointing at the exception, and schedule the refresh so nobody rebuilds it by hand. Each page in this set walks through the steps for its team.
What are the four types of dashboards?
Strategic, operational, analytical and tactical, by the most common split. A strategic dashboard tracks a few headline numbers against plan for the people who decide, which is the executive set above. An operational one shows what is happening now so someone can act on it today, like a pipeline or a reorder board. An analytical one is for working out why a number moved, cut by region, product or period. A tactical one follows a team's progress toward a goal over weeks, like a campaign or a programme. Most dashboards blend two of these, and the question at the top matters more than the label.
Are these real dashboards or mock-ups?
Real. Every example on this page is a Mammoth template captured as it renders, running on the sample dataset it ships with. What they are not is a named customer's production dashboard. Every figure on them is illustrative rather than a business result, and no claim on this page is one we cannot show you the source for.
Where does the data come from?
Whatever the team already uses. Mammoth has 100+ tested connectors, spreadsheets, databases, warehouses, CRMs, ad platforms, HR systems, plus anything with a REST API. Each template binds to one prepared dataset, and pulling several systems into that one dataset is the preparation step rather than something the dashboard does.
How often can a dashboard refresh?
As often as the plan allows and the question needs. Starter refreshes weekly, Team daily, and Pro every three hours. Overnight is genuinely enough for a question asked once a day, and most dashboards are that; a pipeline board being read live in a meeting is the case for hourly.
Does everyone who looks at a dashboard need a licence?
No. Dashboard viewers are unlimited and free on every Mammoth plan, including the free one: only the people building count as platform users. That is the difference that decides whether a dashboard reaches the whole company or stops at whoever had budget.

Last reviewed against the template catalogue.

Build the one you came here looking for.

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DashboardsHow a dashboard gets built and shared.ConnectorsCheck your source is one of the 100+ tested.PricingFour plans. Viewers free on all of them.