Free template

Marketing report template

A free, ready-made monthly marketing report across GA4, Google Ads, Meta Ads and Mailchimp: revenue, spend, sessions, leads, orders and blended ROAS, by month and channel. Copy the template into Mammoth, connect your sources, and get the same report on your own data.

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The template: paste this into Mammoth

Monthly marketing report across Google Ads, Meta Ads, email and organic search: spend, sessions, leads, orders, revenue and ROAS as KPIs, revenue by month, revenue by channel, and sessions by channel

The dashboard Mammoth built from that sentence, on sample data.Open the live dashboard →

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What is a marketing report template?

A marketing report template is a ready-made report for every marketing channel at once, with the numbers and charts already chosen. This one is a monthly report: connect GA4, Google Ads, Meta Ads and Mailchimp and it fills in with revenue, spend, sessions, leads, orders and blended ROAS, by month and channel. It updates from each source, so the month-end report is ready without copying numbers between tools.

What's on it

What's in the marketing report template

Six numbers at the top and three charts below them.

Six numbers at the top

Revenue: Revenue from every channel, paid and unpaid.
Spend: What you spent on Google Ads and Meta Ads.
Sessions: Visits to your site from every channel.
Leads: Sign-ups and form fills.
Orders: Orders from every channel.
Blended ROAS: All revenue ÷ ad spend, so organic and email revenue count too.

Revenue by month

Revenue for each month, as a trend.

Revenue by channel

Revenue from each channel: organic, direct, email, Google Ads and Meta Ads.

Sessions by channel

Visits from each channel.

How it works

How to use this marketing report template

Step 1
Start with the template
Sign up and the marketing report opens on sample data, so you can see it before you connect anything.
Step 2
Sign in with GA4
One sign-in. Your data arrives as one tidy table, the dashboard moves onto it, and it refreshes every day.
Step 3
Share or schedule it
Share a link, or have it emailed every week. Viewers are free.

Compare

Marketing report templates compared

This template in Mammoth, a report built by hand in a spreadsheet, and a Data Studio template. Data Studio is Google's free report builder, called Looker Studio until recently.

Mammoth template

For one monthly report across every channel, sent to clients or your team.

✓Ready-made template
~FreeFree plan for uploaded files
✓Every channel in one report
✓Updates itself
✓Change it by asking in plain words

Spreadsheet by hand

For a one-off report with a few numbers.

✕Ready-made template
✓Free
~Every channel in one reportCopied in by hand
✕Updates itself
✕Change it by asking in plain words

Data Studio template

For a free report when most of your data is Google's.

✓Ready-made template
~FreeMeta and Mailchimp need paid partner connectors
~Every channel in one reportNeeds paid partner connectors
✓Updates itself
✕Change it by asking in plain words

marketing report template questions

What should a monthly marketing report include?

Revenue, spend, sessions, leads, orders and return on spend at the top, then revenue by month and results by channel. Add cost per lead or conversion rate by channel when you need to find out why a number moved.

What is blended ROAS?

All revenue divided by ad spend, including revenue from organic search, email and direct visits. It shows what the whole marketing mix returns for each ad dollar, and it is higher than the ROAS any one ad platform reports.

How do I use this marketing report template?

Connect GA4, Google Ads, Meta Ads and Mailchimp to Mammoth, or upload a channel export by day as a CSV or Excel file. Then paste the template sentence from the top of this page. Mammoth builds the same numbers and charts from your data.

Is the template free?

The template is free to copy. Building it from an uploaded channel export by day works on Mammoth's free plan. Connecting your GA4, Google Ads, Meta Ads and Mailchimp accounts directly needs a paid plan.

Can I change the template?

Yes. Ask for the change in plain words, such as "add clicks by device" or "show last month only", and Mammoth updates the dashboard.

Can Mammoth connect to GA4, Google Ads, Meta Ads and Mailchimp directly?

Yes. GA4, Google Ads, Meta Ads and Mailchimp are all of Mammoth's 100+ tested connectors, so the dashboard reads your accounts rather than an export.

How often does the dashboard update?

Each refresh pulls the latest GA4, Google Ads, Meta Ads and Mailchimp data and every number and chart updates. Daily on Team and every 3 hours on Pro, with no copying and pasting.

Can I combine GA4, Google Ads, Meta Ads and Mailchimp with other sources?

Yes. Connect GA4, Google Ads, Meta Ads and Mailchimp alongside GA4, a CRM or a spreadsheet, join them in Mammoth, and build one dashboard across all of them, for example ad spend against the deals it produced.

Can I share it with clients?

Yes. Share a link or have it emailed on a schedule, and viewers are free on every plan. On the Mammoth Pro plan you can put your own logo and domain on it.

Is the data on this page real?

No. It is sample data for an invented brand, in the same columns a channel export by day uses. The dashboard itself is real: it was built in Mammoth, and you can open it live.