Free template

GA4 dashboard template

A free, ready-made GA4 dashboard: sessions, engagement, key events and revenue, by day, channel and landing page. Copy the template into Mammoth, connect GA4, and get the same dashboard on your own data.

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GA4 dashboard built in Mammoth, showing Sessions, Engaged sessions, Engagement rate, Key events, Conversion rate, Revenue — The dashboard Mammoth built from that sentence, on sample data.Open the live dashboard →

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What is a GA4 dashboard template?

A GA4 dashboard template is a ready-made Google Analytics 4 dashboard with the numbers and charts already chosen. You connect your GA4 property and it fills in with sessions, engagement, key events and revenue, by day, channel and landing page. It updates from GA4, so nobody has to rebuild the report each month.

What's on it

What's in the GA4 dashboard template

Six numbers at the top and three charts below them.

Six numbers at the top

GA4 dashboard: Sessions, Engaged sessions, Engagement rate, Key events, Conversion rate, Revenue

Sessions: How many visits your site got.
Engaged sessions: Visits that lasted over 10 seconds, viewed two or more pages, or had a key event.
Engagement rate: Engaged sessions ÷ sessions.
Key events: The actions you mark as important, such as purchases or sign-ups.
Conversion rate: Key events ÷ sessions.
Revenue: The revenue GA4 recorded from those visits.

Daily sessions and key events

Visits and key events for every day in the period.

Sessions by channel

Visits from each channel: search, social, email and the rest.

Key events by landing page

Key events from visits that started on each page, highest first.

How it works

How to use this GA4 dashboard template

Step 1
Start with the template
Sign up and the GA4 dashboard opens on sample data, so you can see it before you connect anything.
Step 2
Sign in with GA4
One sign-in. Your data arrives as one tidy table, the dashboard moves onto it, and it refreshes every day.
Step 3
Share or schedule it
Share a link, or have it emailed every week. Viewers are free.

Compare

GA4 dashboard templates compared

This template in Mammoth, GA4's own reports, and a Data Studio template. Data Studio is Google's free report builder, called Looker Studio until recently.

Mammoth template

For reporting on GA4 with your ad spend and CRM data, shared with clients or your team.

✓Ready-made template
~FreeFree plan for uploaded files
✓Meta Ads or CRM data in the same dashboard
✓Share a link anyone can open
✓Change it by asking in plain words

GA4 reports

For digging into one property inside Google Analytics.

~Ready-made templateStandard reports built in
✓Free
✕Meta Ads or CRM data in the same dashboard
✕Share a link anyone can open
✕Change it by asking in plain words

Data Studio template

For a free report when most of your data is Google's.

✓Ready-made template
✓Free
~Meta Ads or CRM data in the same dashboardNeeds a paid partner connector
✓Share a link anyone can open
✕Change it by asking in plain words

GA4 dashboard template questions

What should a GA4 dashboard include?

Sessions, engagement rate, key events, conversion rate and revenue at the top, then a daily trend, sessions by channel and key events by landing page. Add a device or country split when you need to find out why a number moved.

What are key events in GA4?

Key events are the actions you mark as important in GA4, such as a purchase, a sign-up or a form submission. Google renamed conversions to key events in 2024.

How do I use this GA4 dashboard template?

Connect GA4 to Mammoth, or upload a GA4 report export as a CSV or Excel file. Then paste the template sentence from the top of this page. Mammoth builds the same numbers and charts from your data.

Is the template free?

The template is free to copy. Building it from an uploaded GA4 report export works on Mammoth's free plan. Connecting your GA4 account directly needs a paid plan.

Can I change the template?

Yes. Ask for the change in plain words, such as "add clicks by device" or "show last month only", and Mammoth updates the dashboard.

Can Mammoth connect to GA4 directly?

Yes. GA4 is one of Mammoth's 100+ tested connectors, so the dashboard reads your account rather than an export.

How often does the dashboard update?

Each refresh pulls the latest GA4 data and every number and chart updates. Daily on Team and every 3 hours on Pro, with no copying and pasting.

Can I combine GA4 with other sources?

Yes. Connect GA4 alongside GA4, a CRM or a spreadsheet, join them in Mammoth, and build one dashboard across all of them, for example ad spend against the deals it produced.

Can I share it with clients?

Yes. Share a link or have it emailed on a schedule, and viewers are free on every plan. On the Mammoth Pro plan you can put your own logo and domain on it.

Is the data on this page real?

No. It is sample data for an invented brand, in the same columns a GA4 report export uses. The dashboard itself is real: it was built in Mammoth, and you can open it live.