Free template

Google Ads dashboard template

A free, ready-made Google Ads dashboard: spend, conversions, ROAS and cost per conversion, by campaign and by day. Copy the template into Mammoth, connect Google Ads, and get the same dashboard on your own data.

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Google Ads dashboard built in Mammoth, showing Total spend, Conversions, Conversion value, ROAS, Cost per conversion, CTR — The dashboard Mammoth built from that sentence, on sample data.Open the live dashboard →

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What is a Google Ads dashboard template?

A Google Ads dashboard template is a ready-made dashboard with the numbers and charts already chosen. You connect your Google Ads account and it fills in with your spend, conversions, conversion value and return on ad spend, by campaign and over time. It updates from Google Ads, so nobody has to export a report each week.

What's on it

What's in the Google Ads dashboard template

Six numbers at the top and three charts below them.

Six numbers at the top

Google Ads dashboard: Total spend, Conversions, Conversion value, ROAS, Cost per conversion, CTR

Total spend: How much you spent.
Conversions: How many sales, sign-ups or calls your ads brought in.
Conversion value: How much revenue those conversions were worth.
ROAS: Revenue for every $1 you spend. 4.2x means $4.20 back for each $1.
Cost per conversion: How much you paid, on average, for each conversion.
CTR: The share of people who saw an ad and clicked it.

Daily spend and conversion value

What you spent and what it earned, for every day in the period.

Conversion value by campaign

How much revenue each campaign brought in, highest first.

Conversion value by campaign type

Revenue from your Search, Shopping, Performance Max and Display campaigns.

How it works

How to use this Google Ads dashboard template

Step 1
Start with the template
Sign up and the Google Ads dashboard opens on sample data, so you can see it before you connect anything.
Step 2
Sign in with Google Ads
One sign-in. Your data arrives as one tidy table, the dashboard moves onto it, and it refreshes every day.
Step 3
Share or schedule it
Share a link, or have it emailed every week. Viewers are free.

Compare

Google Ads dashboard templates compared

This template in Mammoth, Google Ads' own dashboards, and a Data Studio template. Data Studio is Google's free report builder, called Looker Studio until recently.

Mammoth template

For reporting on Google Ads with your other data, shared with clients or your team.

✓Ready-made template
~FreeFree plan for uploaded files
✓Meta, GA4 or CRM data in the same dashboard
✓Share a link anyone can open
✓Change it by asking in plain words

Google Ads dashboards

For a quick look inside one Google Ads account.

✕Ready-made template
✓Free
✕Meta, GA4 or CRM data in the same dashboard
✕Share a link anyone can open
✕Change it by asking in plain words

Data Studio template

For a free report when most of your data is Google's.

✓Ready-made template
✓Free
~Meta, GA4 or CRM data in the same dashboardNeeds a paid partner connector
✓Share a link anyone can open
✕Change it by asking in plain words

Google Ads dashboard template questions

What should a Google Ads dashboard include?

Cost, conversions, conversion value and ROAS at the top, then a daily trend and a breakdown by campaign. Add CTR, cost per click and conversion rate when you need to find out why a number moved.

Does Google Ads have a built-in dashboard?

Yes. Google Ads has dashboards under Reports, made of scorecards, reports and notes, and only people with access to the Google Ads account can open them. A Mammoth dashboard can add other sources and be shared with anyone by link.

How do I use this Google Ads dashboard template?

Connect Google Ads to Mammoth, or upload a Google Ads campaign report as a CSV or Excel file. Then paste the template sentence from the top of this page. Mammoth builds the same numbers and charts from your data.

Is the template free?

The template is free to copy. Building it from an uploaded Google Ads campaign report works on Mammoth's free plan. Connecting your Google Ads account directly needs a paid plan.

Can I change the template?

Yes. Ask for the change in plain words, such as "add clicks by device" or "show last month only", and Mammoth updates the dashboard.

Can Mammoth connect to Google Ads directly?

Yes. Google Ads is one of Mammoth's 100+ tested connectors, so the dashboard reads your account rather than an export.

How often does the dashboard update?

Each refresh pulls the latest Google Ads data and every number and chart updates. Daily on Team and every 3 hours on Pro, with no copying and pasting.

Can I combine Google Ads with other sources?

Yes. Connect Google Ads alongside GA4, a CRM or a spreadsheet, join them in Mammoth, and build one dashboard across all of them, for example ad spend against the deals it produced.

Can I share it with clients?

Yes. Share a link or have it emailed on a schedule, and viewers are free on every plan. On the Mammoth Pro plan you can put your own logo and domain on it.

Is the data on this page real?

No. It is sample data for an invented brand, in the same columns a Google Ads campaign report uses. The dashboard itself is real: it was built in Mammoth, and you can open it live.