Free template

Social media report template

A free, ready-made social media report for Instagram, Facebook and LinkedIn: impressions, reach, engagements, engagement rate and link clicks, by month, network and post type. Export your posts, paste the template into Mammoth, and get the same report on your own accounts.

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The template: paste this into Mammoth

Social media report across Instagram, Facebook and LinkedIn: impressions, reach, engagements, engagement rate (engagements over impressions), link clicks and posts as KPIs, impressions and engagements by month, engagement rate by network, and engagements by post type

Instagram, Facebook and LinkedIn dashboard built in Mammoth, showing Impressions, Reach, Engagements, Engagement rate, Link clicks, Posts

The dashboard Mammoth built from that sentence, on sample data.Open the live dashboard →

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What is a social media report template?

A social media report template is a ready-made report for your social accounts, with the numbers and charts already chosen. This one covers Instagram, Facebook and LinkedIn in one place: upload your post exports and it fills in with impressions, reach, engagements, engagement rate and link clicks, by month, network and post type.

What's on it

What's in the social media report template

Six numbers at the top and three charts below them.

Six numbers at the top

Instagram, Facebook and LinkedIn dashboard: Impressions, Reach, Engagements, Engagement rate, Link clicks, Posts

Impressions: How many times your posts were shown.
Reach: How many accounts saw a post, added up across posts.
Engagements: Likes, comments, shares, saves and clicks.
Engagement rate: Engagements ÷ impressions.
Link clicks: Clicks through to your site.
Posts: How many posts went out.

Impressions and engagements by month

Impressions as bars and engagements as a line, one point a month.

Engagement rate by network

Engagement rate on each network, highest first.

Engagements by post type

Engagements from each kind of post: Reels, video, carousels, images and text.

How it works

How to use this social media report template

Step 1
Export from Instagram, Facebook and LinkedIn
Export your data from Instagram, Facebook and LinkedIn as a CSV or Excel file and upload it to Mammoth.
Step 2
Paste the template
Copy the sentence at the top of this page into Mammoth. It builds the same dashboard from your data.
Step 3
Share or schedule it
Share a link, or have it emailed every week. Viewers are free.

Compare

Social Media Report templates compared

This template in Mammoth, each network's own analytics, and a report built by hand in a spreadsheet from an export.

Mammoth template

For a social media report next to your other data, sent to clients or your team.

✓Ready-made template
~FreeFree plan for uploaded files
✓Every network in one report
~Updates itselfUpload a new export

Each network's own analytics

For checking one network at a time.

✕Ready-made template
✓Free
✕Every network in one report
✓Updates itself

Spreadsheet from an export

For a one-off look at the numbers.

✕Ready-made template
✓Free
~Every network in one reportPasted in by hand
✕Updates itself

social media report template questions

What should a social media report include?

Impressions, reach, engagements, engagement rate and link clicks at the top, then results by month, a comparison across networks and results by type of post. Add follower growth or top posts when you need to find out why a number moved.

How do I export my social media data?

Export post data from Meta Business Suite for Facebook and Instagram, and from your LinkedIn Page analytics. Put the rows in one file with a column for the network, or upload each file and ask Mammoth to combine them.

How do I use this social media report template?

Export your data from Instagram, Facebook and LinkedIn as a CSV or Excel file and upload it to Mammoth. Then paste the template sentence from the top of this page. Mammoth builds the same numbers and charts from your data.

Is the template free?

Yes. The template is free to copy, and building it from an uploaded post export from each network works on Mammoth's free plan.

Can I change the template?

Yes. Ask for the change in plain words, such as "add clicks by device" or "show last month only", and Mammoth updates the dashboard.

Can Mammoth connect to Instagram, Facebook and LinkedIn directly?

Not with a ready-made connector, so this template reads an export. Upload a new post export from each network when you want the numbers brought up to date.

Can I combine Instagram, Facebook and LinkedIn with other sources?

Yes. Upload the post export from each network and connect GA4, an ad account or a CRM alongside it, join them in Mammoth, and build one dashboard across all of them.

Can I share it with clients?

Yes. Share a link or have it emailed on a schedule, and viewers are free on every plan. On the Mammoth Pro plan you can put your own logo and domain on it.

Is the data on this page real?

No. It is sample data for an invented brand, in the same columns a post export from each network uses. The dashboard itself is real: it was built in Mammoth, and you can open it live.