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Marketing dashboards

Marketing dashboard examples

Three marketing dashboards, each shown as it actually renders on a sample dataset rather than as a mock-up.
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The examples

Each dashboard, and the question it answers

Each of these is a Mammoth template, captured as it renders on the sample dataset it ships with, so every figure on them is illustrative rather than a result. What none of them is: a picture of one ad platform's own reporting, which is the thing that cannot see past its own conversions.

  1. Example 01

    Marketing Performance

    Which channels are worth the money, week by week?

    Spend, conversions and return for every channel on one view and one set of definitions. Three ad platforms will give you three different numbers for the same week because each defines a conversion differently; deciding that once, in the preparation, is what makes the columns comparable at all.

    What is on it

    • Revenue over time
    • Spend against revenue by channel
    • Where conversions come from
    • Return by channel
    • Conversion rate by channel and region

    Your data needsDashboard

    • a revenue or money column
    • a category (~6 values)
    Marketing Performance dashboard: Spend, Revenue, ROAS and Cost Per Acquisition tiles, above Revenue over time.
    Sample data — illustrative figures, not business results. Cropped; the dashboard continues below.

  2. Example 02

    Campaign Performance

    Which campaigns worked, judged on the same terms?

    Every campaign side by side on cost, conversion and return, rather than each one judged by whichever metric its platform happens to report. Ranked so the campaign that moved is at the top instead of the campaign that is biggest.

    What is on it

    • Which campaigns carry the volume
    • Spend against return
    • Acquisition cost spread
    • Conversions by type and channel
    • Click-through by campaign type

    Your data needsDashboard

    • a count column
    • a category (~15 values)
    Campaign Performance dashboard: Conversions, Cost Per Acquisition, Conversion Rate and CTR tiles.
    Sample data — illustrative figures, not business results. Cropped; the dashboard continues below.

  3. Example 03

    Channel ROI

    What does each channel cost to run, and what does it return?

    Cost against return per channel, with the efficiency spread shown rather than averaged away. A channel with a good mean and a wide spread is a different decision from one that returns the same figure every week.

    What is on it

    • Channels above and below blended return
    • Where the budget goes
    • Click cost against conversion rate
    • Spend over time
    • Return by type and region

    Your data needsDashboard

    • a numeric amount
    • a category (~6 values)
    Channel ROI dashboard: ROAS, Cost Per Click, Cost Per Acquisition and Spend tiles.
    Sample data — illustrative figures, not business results. Cropped; the dashboard continues below.

Other formats

The same numbers, two other ways

The monthly write-up and the recap deck are the two artifacts an agency rebuilds by hand for every client, every period. Both are built here from the same 780 rows as the dashboards above.

  1. Marketing Performance Report: the opening summary, with Performance by Channel and Revenue over time in the contents rail.
    Sample data — illustrative figures, not business results.

    Marketing Performance Report

    Can the monthly write-up produce itself?

    The period's marketing written up: spend, return and what each channel did.

    Marketing · Document

  2. Campaign Recap Deck: the deck's title slide, with slide thumbnails in the rail and 780 sample records.
    Sample data — illustrative figures, not business results.

    Campaign Recap Deck

    How did that campaign go, for an audience that was not in it?

    A campaign told as a story: what it cost, what it returned, what to keep.

    Marketing · Presentation

Design notes

What makes a marketing dashboard worth opening

Four things the examples above have in common. They matter more than which chart you pick.

Past the platform's own metric

Every ad platform reports the outcome it can see, which is a click or a form fill. These carry the same channel through to revenue and return on ad spend — figures no single platform can produce, because none of them can see what the others spent or what eventually closed.

One set of definitions

Three platforms will give you three different numbers for the same week because they define a conversion differently. Deciding the definition once, in the preparation, is what makes channels comparable at all.

Efficiency, not just spend

Spend on its own ranks channels by how much you gave them. All three of these carry cost per acquisition, and two carry return on ad spend, so a channel is judged on what it returned rather than on what it consumed — which is the comparison that changes where next month's budget goes.

Ranked against a line, not just each other

A marketing dashboard is scanned, not studied. These rank campaigns by the volume they carry and channels by whether they sit above or below blended return — so the question a reader arrives with, which of these is not paying its way, is answered by the sort order rather than by arithmetic.

Proof

Agencies and client-reporting teams already running on Mammoth

Published customer stories, linked rather than summarised. All three have the problem this page keeps returning to: the same report, across many channels and many clients, assembled by hand.

From example to live dashboard

Pretty is easy. Current and true is the hard part.

Any of these can be drawn in a slide. What makes one worth keeping is the five steps underneath it, and they are the same five whichever example you start from.

  1. 01

    Connect the source

    The dashboard reads the system, not an export somebody saved to their desktop. 100+ tested connectors, plus anything with a REST API.

  2. 02

    Prepare it once

    Cleaning, joining and reshaping are recorded as steps you can read, change and re-run — not a formula buried three sheets deep.

  3. 03

    Check it before anyone sees it

    Data checks run with the refresh and flag the rows that fail, so a broken upstream file shows up as an alert rather than as a wrong number in a meeting.

  4. 04

    Put it on a schedule

    Refresh on a schedule and the dashboard stays current on its own. Starter schedules daily runs; Pro adds hourly refresh and event triggers.

  5. 05

    Publish it and send the link

    Public, password-protected or sign-in only. Every sharing mode is available on every plan, including the free one.

Sharing

Everyone can see it.
Nobody pays to look.

Most dashboard tools charge for every person who opens one, which is why so many dashboards end up as a screenshot pasted into a message. Mammoth charges for the people who build. Viewers are unlimited and free on every plan, including the free one.

  • Free

    $0

    Builders
    1 builder
    Dashboards
    3 published
    Viewers
    Unlimited, free

  • Starter

    $249/mo

    $199/mo billed annually

    Builders
    5 builders
    Dashboards
    10 published
    Viewers
    Unlimited, free

  • Pro

    $699/mo

    $559/mo billed annually

    Builders
    10 builders
    Dashboards
    50 published
    Viewers
    Unlimited, free

  • Enterprise

    From $5,000/mo

    Builders
    Unlimited builders
    Dashboards
    Unlimited published
    Viewers
    Unlimited, free

Published-dashboard counts are per workspace. Drafts, viewers and every sharing mode are unlimited and free on all four plans. Full pricing.

Questions people ask

What makes a marketing dashboard useful rather than decorative?
Joining platforms. Spend lives in the ad platforms, leads live in the marketing tool, and revenue lives in the CRM — a dashboard that only shows one of the three cannot answer whether the spend worked. That join is the reason to build one at all, and it is the part no single platform's own reporting can do.
Which marketing sources can Mammoth read?
Google Ads, Meta Ads, LinkedIn Ads, GA4, HubSpot and Salesforce are among the 100+ tested connectors, plus anything with a REST API — which covers most of the long tail of tools a marketing stack accumulates.
We report to clients monthly. Does this work for an agency?
Channel ROI and Campaign Performance are the two that carry over directly — every channel and every campaign on one page, on identical definitions, refreshed on a schedule rather than rebuilt each month. The written report below them is the other half of that job. Viewers are unlimited and free on every plan, so client stakeholders can be given access without buying seats.
How often should it refresh?
Daily is usually right for paid channels — the data these platforms report intraday is unstable enough that hourly refresh mostly buys you noise. Starter schedules daily refreshes; Pro adds hourly and event-driven ones for the cases that need them.

Build the marketing dashboard you actually need.

Connect a source, prepare it once, and publish. Everyone who needs to see it can, at no per-viewer cost.

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