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Marketing dashboards

Marketing dashboard examples

Seven marketing dashboards: digital marketing, campaign performance, marketing ROI, SEO, SEO reporting, content marketing and retail promotions. Open any of them to see it in full, then use it as a template for your own data.

Campaign Performance dashboard: Conversions, Cost per acquisition, Conversion rate and CTR tiles.
Channel ROI dashboard: ROAS, Cost per click, Cost per acquisition and Spend tiles.
Marketing Performance dashboard: Spend, Revenue, ROAS and Cost per acquisition tiles, above Revenue over time.

Three of the seven examples. All figures are sample data.

Browse the examplesTry free
Run ads or email campaigns?Pick where your data is. Each opens a free template that builds a dashboard like these.

The examples

Seven marketing dashboard examples and templates

Click a board to see all of it. Click Use template to start your own copy in Mammoth. All figures are sample data.

  1. Marketing Performance dashboard: Spend, Revenue, ROAS and Cost per acquisition tiles, above Revenue over time.
    Sample data

    Digital marketing dashboard

    Which channels are worth the money, week by week?

    • Spend
    • Revenue
    • ROAS
    • Cost per acquisition
    Use template
  2. Campaign Performance dashboard: Conversions, Cost per acquisition, Conversion rate and CTR tiles.
    Sample data

    Campaign performance dashboard

    Which campaigns worked, measured the same way?

    • Conversions
    • Cost per acquisition
    • Conversion rate
    • CTR
    Use template
  3. Channel ROI dashboard: ROAS, Cost per click, Cost per acquisition and Spend tiles.
    Sample data

    Marketing ROI dashboard

    What does each channel cost to run, and what does it return?

    • ROAS
    • Cost per click
    • Cost per acquisition
    • Spend
    Use template
  4. SEO Performance dashboard: Clicks, Impressions, CTR and Avg Position tiles, above Clicks over time.
    Sample data

    SEO dashboard

    Which pages and searches bring in traffic, and which are climbing?

    • Clicks
    • Impressions
    • CTR
    • Avg position
    Use template
  5. SEO Reporting dashboard: Clicks, Conversions, Conversion Rate and CTR tiles, above Conversions over time.
    Sample data

    SEO reporting dashboard

    Is organic search turning into conversions, and in which countries?

    • Clicks
    • Conversions
    • Conversion rate
    • CTR
    Use template
  6. Content Performance dashboard: Clicks, Impressions, Backlinks and Domain Rating tiles, above The pages carrying the site.
    Sample data

    Content marketing dashboard

    Which content earns traffic, and which is seen but not clicked?

    • Clicks
    • Impressions
    • Backlinks
    • Domain rating
    Use template
  7. Promotion & Discount Effectiveness dashboard: Uplift Units, Markdown, Gross margin and Net Sales tiles.
    Sample data

    Retail promotion dashboard

    Did the promotion make money, or just move it?

    • Uplift units
    • Markdown
    • Gross margin
    • Net sales
    Use template

  8. Your data

    Want this on your own numbers?

    Pick where your data is. Mammoth turns it into a dashboard like these.

Definition

What a marketing dashboard is

A marketing dashboard is one screen that shows what each channel and campaign brings in for what it costs. It is also called a marketing analytics or marketing KPI dashboard.

  • Spend linked to results

    Cost per acquisition and return on ad spend, not just clicks.

  • One definition of a conversion

    Every ad platform counts its own way.

  • All channels together

    Ads, analytics and the CRM on one screen.

The metrics

The metrics a marketing dashboard is built from

Eight numbers. Six link paid spend to results. The last two are for organic search, where the click is the first result you control. Open each one to see the data it needs.

  • Cost per acquisition

    What does one new customer cost, by channel?

    What the data needs

    Spend per channel, and conversions counted one way over one period. Each ad platform claims the same conversion, so count them in one place rather than adding up each platform's numbers.

  • Return on ad spend

    What came back for what went out?

    What the data needs

    Revenue from your order system, not the ad platform's own conversion count, matched to spend for the same period. Letting each platform report its own results is the most common way this gets inflated.

  • Pipeline sourced

    How much of the open pipeline did marketing create?

    What the data needs

    The lead source stored on the deal, not just the contact, plus a stated rule for deals with several touchpoints. Without the rule, first-touch and last-touch reports disagree and both get quoted.

  • Conversion rate by stage

    Where in the funnel do people drop out?

    What the data needs

    One set of stage definitions shared by your web analytics and your CRM. If each system has its own idea of a qualified lead, the rate cannot be acted on.

  • Blended acquisition cost

    What does growth cost once everything is counted?

    What the data needs

    All sales and marketing cost, salaries included, divided by new customers in the same period. Counting paid media alone makes it look cheaper, sometimes several times cheaper.

  • Channel mix over time

    Are results coming from more channels or fewer?

    What the data needs

    Spend and results per channel per period, with channel names cleaned up across platforms first. Messy UTM tags split one channel into five and make the mix look more varied than it is.

  • Organic conversions

    Is search traffic turning into customers, or just visits?

    What the data needs

    The landing page on every conversion, matched to the search data by page. Giving the last click all the credit makes organic look smaller than it is.

  • Click-through rate by query group

    Where do people see the page but not click?

    What the data needs

    Clicks and impressions by search or page, grouped by topic before the rate is worked out. A site-wide click-through rate mixes pages ranked first with pages nobody sees.

Reports and decks

The same numbers as a report and a deck

Agencies rebuild the monthly report and the campaign recap deck by hand for every client. Both are built here from the same sample data as the first three dashboards above.

  • Marketing Performance Report: the opening summary, with Performance by Channel and Revenue over time in the contents rail.

    Marketing Performance Report

    Can the monthly report write itself?

    Use template →
  • Campaign Recap Deck: the deck's title slide, with slide thumbnails in the rail and 780 sample records.

    Campaign Recap Deck

    How did the campaign go, for people who were not in it?

    Use template →

How to build one

How to build your own marketing dashboard

From one of the examples above to a live dashboard on your own data.

  1. 1

    Pick a template

    Start from any of the seven boards above.

  2. 2

    Add your data

    Upload a spreadsheet, or connect one of 100+ tested connectors.

  3. 3

    Clean it once

    Fix and combine your data once. Mammoth repeats those steps for you.

  4. 4

    Set it to refresh

    The dashboard updates on a schedule and flags data that fails a check.

  5. 5

    Share the link

    Public, password-protected or sign-in only, on every plan.

Start with a template

14-day Pro trial · No credit card

Customers

Agencies and reporting teams already using Mammoth

Published customer stories. All three had the same problem: the same report, across many channels and clients, put together by hand.

FAQ

Marketing dashboard questions

Last reviewed against the template catalogue.

What makes a marketing dashboard useful rather than decorative?
Combining platforms. Spend is in the ad platforms, leads are in the marketing tool, and revenue is in the CRM. A dashboard that shows only one of them cannot tell you whether the spend worked. Combining them is the reason to build one, and no single platform's own reporting can do it.
How do I build a marketing dashboard?
Start from the budget decision it has to inform, usually where next month's spend goes. Then follow five steps.
  1. Connect the ad platforms, the analytics tool and the CRM, and bring in search data as an export.
  2. Agree one definition of a conversion across every platform, because each one counts its own way.
  3. Show spend against return by channel, then by campaign, with cost per acquisition and return on ad spend on top.
  4. Give organic search its own board: clicks followed through to conversions, by page and country.
  5. Set a refresh schedule and share the link with the team or client, so nobody rebuilds the monthly report by hand.
Which marketing sources can Mammoth read?
Google Ads, Meta Ads, LinkedIn Ads, GA4, HubSpot and Salesforce are among the 100+ tested connectors, and Mammoth can also connect to anything with a REST API. Search data from Google Search Console or an SEO tool comes in as an export: a CSV, an Excel file or a Google Sheet.
We report to clients monthly. Does this work for an agency?
Yes. The marketing ROI and campaign performance dashboards work for client reporting as they are, and the SEO reporting dashboard is the monthly organic report. Every channel and campaign is on one page, measured the same way and refreshed on a schedule instead of rebuilt each month. The written report below covers the rest of the job. Viewers are unlimited and free on every plan, so clients can see it without buying seats.
How often should it refresh?
Daily is usually right for paid channels. Ad platforms revise their same-day numbers, so refreshing hourly mostly shows noise. How often a dashboard can refresh depends on your plan. See plans and refresh rates

Build the marketing dashboard you actually need.

Start from one of these templates or your own spreadsheet. Share it with as many people as you like, free.

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  • ✓ No credit card
  • ✓ Viewers always free

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