Social media dashboards

Social media dashboard examples

Five dashboards for social: one across Instagram, Facebook and LinkedIn, one each for Instagram, YouTube and a LinkedIn page, and one for paid social. Open any of them to see it in full, then use it as a template for your own data.

Instagram report on sample data: reach, views, likes and saves, by month and post type.

YouTube report on sample data: views, watch time, subscribers and revenue, by month, video and series.

Social media report on sample data: impressions, reach, engagements and engagement rate across Instagram, Facebook and LinkedIn.

Three of the five examples. All figures are sample data.

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The examples

Five social media dashboard examples and templates

Click a board to see all of it. Click Use template to start your own copy in Mammoth. All figures are sample data.

Sample data
Social media dashboard
Which network and which kind of post earns the most attention?
- KPIImpressions
- KPIReach
- KPIEngagements
- KPIEngagement rate
- Impressions
- Reach
- Engagements
- Engagement rate
Use template
Sample data
Instagram dashboard
Which Instagram posts reach people, and which do they save?
- Reach
- Views
- Likes
- Saves
Use template
Sample data
YouTube analytics dashboard
Which videos and series hold an audience?
- Views
- Watch time (hours)
- Subscribers gained
- Estimated revenue
Use template
Sample data
LinkedIn analytics dashboard
Is the company page growing, and do people click through?
- Impressions
- Clicks
- Reactions
- Click-through rate
Use template
Sample data
Social ads dashboard
What does paid social cost, and which placements pay it back?
- Amount spent
- Reach
- CPM
- CTR
Use template

Definition

What a social media dashboard is

A social media dashboard is one screen that shows how a brand's accounts are doing across networks: impressions, reach, engagements, engagement rate, clicks and followers, by month, network and post type. Each network reports in its own app with its own definitions, so a dashboard that puts them side by side has to compare rates rather than raw counts.

Every network side by side
Rates per network, so the biggest account does not win by size.
Post types compared
Reels, carousels and images on one chart.
Organic and paid
Attention earned next to attention bought.

The metrics

The metrics a social media dashboard is built from

Eight numbers. Each network defines them a little differently, so the definition matters more here than on most dashboards.

Reach
How many different people saw the posts?
What the data needs
Reach per post from each network. Reach does not add across posts, because the same person can see several, so report it per post or per period from the network itself.
Impressions
How many times were the posts shown?
What the data needs
Impressions per post and date. Some networks count views or plays instead, so name the measure on the chart.
Engagement rate
What share of the people shown a post reacted to it?
What the data needs
Engagements over impressions or reach, chosen once. Mixing the two between networks makes one look twice as good as it is.
Link clicks
Did anyone leave the network for our site?
What the data needs
Link clicks per post, with the post's type. Clicks are rare on some formats by design, so compare them within a format.
Click-through rate
What share of impressions became a click?
What the data needs
Clicks over impressions for the same posts. A high reaction count with a low click-through builds the account, not traffic.
Follower growth
Is the audience growing?
What the data needs
New followers by date, net of unfollows where the network reports them. A gain from one viral post looks like growth for a month.
Saves
Which posts are people keeping?
What the data needs
Saves per post from the network's export. A save signals intent to come back, which is a stronger signal than a like.
Return on ad spend
What does paid social bring back?
What the data needs
Spend and purchase value from the ads account for the same dates. The network credits itself with every purchase it touched, so compare with your store's own figures.

How to build one

How to build your own social media dashboard

From one of the examples above to a live dashboard on your own data.

1
Pick a template
Start from any of the five boards above.
2
Add your data
Upload a spreadsheet, or connect one of 100+ tested connectors.
3
Clean it once
Fix and combine your data once. Mammoth repeats those steps for you.
4
Set it to refresh
The dashboard updates on a schedule and flags data that fails a check.
5
Share the link
Public, password-protected or sign-in only, on every plan.

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FAQ

Social media dashboard questions

Last reviewed 14 November 2026 against the template catalogue.

What should a social media dashboard include?

Impressions, reach, engagements, engagement rate, link clicks and new followers at the top, then those numbers by month, by network and by post type. The five above cover one view each, so start with the network your team posts on most.

What KPIs should a social media dashboard track?

Reach, impressions, engagement rate, link clicks, click-through rate, follower growth, saves and, for paid social, cost per thousand and return on ad spend. The list below shows each one with the data it needs.

How do I build a social media dashboard?

Start with the question your monthly social report has to answer. Then follow five steps.

Export post data from each network: Meta Business Suite, YouTube Studio and LinkedIn Page analytics.
Agree one definition of engagement, because each network counts different actions.
Tag each post with a type, such as reel, carousel or image, so formats can be compared.
Compare rates rather than totals across networks, so the largest account does not decide everything.
Upload the next month's exports to update the same dashboard, and share the link instead of screenshots.

Does Mammoth connect to Instagram, YouTube and LinkedIn?

The organic boards read each network's own export: upload it, and upload the next one to update the dashboard. Facebook Ads connects through the Meta Ads connector, so the paid board refreshes on its own. Social media report template

What is a good engagement rate?

It depends on the network, the account's size and how the network counts engagement, so a single benchmark misleads. Compare each account with its own last six months and each post type with the others. The boards above show it that way.

Can a client or the whole team see it?

Yes. Dashboard viewers are unlimited and free on every Mammoth plan, including the free one, so a client or the whole marketing team can open it. Only the people building the dashboards count as platform users.