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LinkedIn Ads report template

A free, ready-made LinkedIn Ads report: spend, impressions, clicks, CTR, leads and cost per lead, by month and campaign. Export your campaigns from Campaign Manager, paste the template into Mammoth, and get the same report on your own account.

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The template: paste this into Mammoth

LinkedIn Ads report: spend, impressions, clicks, CTR, leads and cost per lead as KPIs, spend and leads by month, leads by campaign, and cost per lead by campaign

LinkedIn Ads dashboard built in Mammoth, showing Spend, Impressions, Clicks, CTR, Leads, Cost per lead
The dashboard Mammoth built from that sentence, on sample data.Open the live dashboard →

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What is a LinkedIn Ads report template?

A LinkedIn Ads report template is a ready-made report for your LinkedIn campaigns, with the numbers and charts already chosen. This one reads a Campaign Manager export: upload it and it fills in with spend, impressions, clicks, CTR, leads and cost per lead, by month and campaign.

What's on it

What's in the LinkedIn Ads report template

Six numbers at the top and three charts below them.

Six numbers at the top

LinkedIn Ads dashboard: Spend, Impressions, Clicks, CTR, Leads, Cost per lead
Spend
What you paid LinkedIn for the ads.
Impressions
How often the ads were shown.
Clicks
Clicks on the ads.
CTR
Clicks ÷ impressions.
Leads
Lead form submissions.
Cost per lead
Spend ÷ leads.
LinkedIn Ads dashboard chart: Spend and leads by month

Spend and leads by month

Spend as bars and leads as a line, one point a month.

LinkedIn Ads dashboard chart: Leads by campaign

Leads by campaign

Leads from each campaign, highest first.

LinkedIn Ads dashboard chart: Cost per lead by campaign

Cost per lead by campaign

What each campaign paid for a lead, highest first.

How it works

How to use this LinkedIn Ads report template

  1. Step 1

    Export from LinkedIn Ads

    Export your data from LinkedIn Ads as a CSV or Excel file and upload it to Mammoth.

  2. Step 2

    Paste the template

    Copy the sentence at the top of this page into Mammoth. It builds the same dashboard from your data.

  3. Step 3

    Share or schedule it

    Share a link, or have it emailed every week. Viewers are free.

Compare

LinkedIn Ads Report templates compared

This template in Mammoth, LinkedIn Campaign Manager, and a report built by hand in a spreadsheet from an export.

Mammoth template

For a LinkedIn Ads report next to your other data, sent to clients or your team.

  • ✓Ready-made template
  • ~FreeFree plan for uploaded files
  • ✓Google Ads or CRM data in the same report
  • ✓Share a link anyone can open
  • ~Updates itselfUpload a new export

LinkedIn Campaign Manager

For checking campaigns inside LinkedIn.

  • ✕Ready-made template
  • ✓Free
  • ✕Google Ads or CRM data in the same report
  • ✕Share a link anyone can open
  • ✓Updates itself

Spreadsheet from an export

For a one-off look at the numbers.

  • ✕Ready-made template
  • ✓Free
  • ~Google Ads or CRM data in the same reportPasted in by hand
  • ~Share a link anyone can openSend the file
  • ✕Updates itself

LinkedIn Ads report template questions

What should a LinkedIn Ads report include?
Spend, impressions, clicks, CTR, leads and cost per lead at the top, then spend and leads by month and results by campaign. Add cost per click or results by audience when you need to find out why a number moved.
How do I export data from Campaign Manager?
In Campaign Manager, open the account, choose Export, pick the campaign performance report with a daily time breakdown and the date range you want, and download it as a CSV.
How do I use this LinkedIn Ads report template?
Export your data from LinkedIn Ads as a CSV or Excel file and upload it to Mammoth. Then paste the template sentence from the top of this page. Mammoth builds the same numbers and charts from your data.
Is the template free?
Yes. The template is free to copy, and building it from an uploaded Campaign Manager export works on Mammoth's free plan.
Can I change the template?
Yes. Ask for the change in plain words, such as "add clicks by device" or "show last month only", and Mammoth updates the dashboard.
Can Mammoth connect to LinkedIn Ads directly?
Not with a ready-made connector, so this template reads an export. Upload a new Campaign Manager export when you want the numbers brought up to date.
Can I combine LinkedIn Ads with other sources?
Yes. Upload the Campaign Manager export and connect GA4, an ad account or a CRM alongside it, join them in Mammoth, and build one dashboard across all of them.
Can I share it with clients?
Yes. Share a link or have it emailed on a schedule, and viewers are free on every plan. On the Mammoth Pro plan you can put your own logo and domain on it.
Is the data on this page real?
No. It is sample data for an invented brand, in the same columns a Campaign Manager export uses. The dashboard itself is real: it was built in Mammoth, and you can open it live.

Use this LinkedIn Ads report template

Upload your Campaign Manager export, paste the template, and share the dashboard with a link.

  • ✓ 14-day Pro trial
  • ✓ No credit card
  • ✓ Viewers always free