Supermetrics Pricing 2026: Plans, Add-Ons and Real Costs
Supermetrics starts at €39 a month, and almost nobody pays only that. Every plan includes one destination and a fixed number of sources, and each extra is its own monthly line.
Supermetrics pricing starts at €39 a month for one user, one destination and two data sources. That is the number on the page. What a team pays depends on the extras: a second destination, a third data source and more ad accounts are each a separate monthly charge, and a second person means moving to Growth.
Supermetrics’ published prices on this page were verified against Supermetrics’ pricing page on 8 October 2026. Supermetrics lists its prices in euros. Since our first check on 25 September, it has dropped its Pro plan and cut Starter from three data sources to two.
The short answer
Supermetrics has two self-serve plans: Starter at €39 a month and Growth at €159, both billed yearly (monthly billing is €49 and €199). Each includes one destination, such as Looker Studio or Google Sheets, and a set number of users and data sources. A second destination costs €49 to €149 a month more, and warehouse destinations like BigQuery need an Enterprise quote.
Supermetrics plans and prices
| Plan | Billed yearly | Billed monthly | Users | Data sources | Accounts per source | Destinations |
|---|---|---|---|---|---|---|
| Starter | €39/month | €49/month | 1 | 2 | 2 | 1 |
| Growth | €159/month | €199/month | 2 | 7 | 7 | 1 |
| Enterprise | Quote | Quote | Custom | All | Custom | Core and warehouse |
The destination is where your data lands: Looker Studio, Google Sheets, Excel, Power BI, or an AI assistant such as ChatGPT, Claude or Copilot. Every self-serve plan includes one. There is a 14-day free trial with no card needed.
The add-ons, plan by plan
This is the part of Supermetrics pricing that decides the bill. Rates are per month, billed yearly, with the monthly-billing rate in brackets:
| Extra | Starter | Growth |
|---|---|---|
| Destination | €49 (€62), up to 2 | €149 (€187), up to 4 |
| User | Not available | €99 (€124), up to 5 |
| Data source | €29 (€37), up to 3 | €29 (€37), up to 15 |
| Ad accounts | €10 (€13), up to 3 | €10 (€13), up to 20 |
Two things stand out. Starter can't add a second person at all, so the first colleague moves you to Growth. And the caps mean a growing team does not add extras forever: past them, the next plan up is the only route.
What Supermetrics costs a real team
Four setups, all billed yearly:
| Setup | Plan and extras | Per month | Per year |
|---|---|---|---|
| One marketer, Google Ads and Meta into Looker Studio | Starter | €39 | €468 |
| One marketer, Google Ads, Meta and GA4 into Looker Studio | Starter + 1 source | €68 | €816 |
| Two marketers, five sources, Looker Studio and Google Sheets | Growth + 1 destination | €308 | €3,696 |
| Two marketers, nine sources, Looker Studio and Google Sheets | Growth + 2 sources + 1 destination | €366 | €4,392 |
The second row is where Starter tops out. Three sources and one person is its ceiling, so a fourth source or a second marketer means Growth. The bill does not creep up by one source. It steps from €68 to €159 before any extras.
What Supermetrics does not include
Warehouse destinations. BigQuery, Snowflake and the other warehouses sit on the Enterprise plan. Self-serve plans send data to a reporting tool or a spreadsheet.
Storage, transformations and the API. The Enterprise plan lists Supermetrics Storage, which caches your data so dashboards load faster and survive API outages, along with data transformations and Data API access. The Starter and Growth cards do not list them.
Cleaning across sources. Supermetrics moves marketing data into the destination. If campaign names differ between Google Ads and Meta, or your CRM export needs joining to ad spend, that work usually happens after the data lands, in the spreadsheet or the dashboard tool.
Is Supermetrics worth the price?
For a single marketer pulling ad platforms into Looker Studio, €39 a month is fair, and the connectors are the reason people buy it. The value drops as the extras pile up. At €300 to €400 a month, the question is no longer whether Supermetrics is expensive, but whether your team needs a connector subscription or a place to fix the data too.
That second case is where Mammoth fits. You connect your sources, clean and join them in one workspace, and publish the dashboard from there, with viewers free and unlimited on every plan. There is a free plan, and paid plans start at $39/month billed annually. If you are weighing it against the connector tools, our Supermetrics alternatives guide compares ten of them by what they do after the data arrives.
Supermetrics pricing FAQ
How much does Supermetrics cost per month?
Starter is €39 a month and Growth €159, both billed yearly. Billed monthly they are €49 and €199. Enterprise is a custom quote.
Is there a free version of Supermetrics?
There is no free plan. Supermetrics offers a 14-day free trial with no credit card needed.
Why does Supermetrics charge per destination?
Each plan includes one destination, and each extra one is billed monthly: €49 on Starter and €149 on Growth, billed yearly. Sending the same data to Looker Studio and Google Sheets means paying for two.
Does Supermetrics price in dollars?
Its pricing page lists euros. Check the checkout for your own currency and tax before budgeting in dollars.
Can Supermetrics send data to BigQuery?
Yes, on the Enterprise plan. Warehouse destinations such as BigQuery and Snowflake are not included in Starter or Growth.
