Data tool pricing, broken down

Power BI Embedded is billed by the hour for Azure capacity, from about $1 an hour for an A1 node. Every node size, the licences you still need, and what a working deployment costs a month.

Supermetrics starts at €39 a month, and almost nobody pays only that. Every plan includes one destination and a fixed number of sources, and each extra is its own monthly line.

Metabase is free to self-host, $100 a month on Starter and $575 on Pro. The number that decides your bill is who counts as a user, and at Metabase that includes the people viewing an embed.

Looker Studio, now renamed Data Studio, is free for creators and viewers. Pro is $9 per user per project per month. The bill that surprises people comes from the connectors and the data behind the reports.

Docparser charges in parsing credits, and one credit is one document of up to five pages. Plans run from $39 to $159 a month, so the price that matters is what each document costs you.

Databox is free for one user, then $71 to $319 a month billed yearly. The plans are sized by users and data sources, and the jump that catches teams out is the fourth login.

Power BI's pricing gets complicated fast when you factor in who needs licenses, data refresh requirements, and the hidden costs Microsoft doesn't advertise.

Alteryx publishes one price: $250 per user per month for its Starter edition. Here's what the other two pricing axes add, and how it compares to Mammoth.

ThoughtSpot publishes an entry tier at $25/user/month, not the six figures most guides quote. Here's what each tier costs and where the big numbers actually come from.

Qlik now publishes its Qlik Cloud tiers: $300, $825 and $2,750 a month, billed annually. Here's what that means at different team sizes, and why capacity beats seats.

Domo's site says pay for what you use, but its own AWS listing has a number: $30,000 a year at $3.25 a credit. What a credit buys, and how fast you spend them.

Tableau's pricing includes multiple products with different licensing models. Here's what teams pay, based on Salesforce's current pricing and customer reports.