Template · Customers · Opening soon
Monthly churn rate from your orders
A customer active last month who did nothing this month counts as lost. The template works out churn for every month from your orders or payments.
You bring
Orders or payments540 rows
CustomerDateAmount
Mammoth does the work
You get
One table14 rows
Each month: customers at the start, how many were lost, and the churn rate.
MonthCustomers at startLostChurn %Active customers
- Not a spreadsheet to fill inIt is a ready-made workflow in Mammoth. You bring the files, and it does the work.
- Your files, as they areUpload a file or connect a source. Your column names do not have to match.
- Runs again by itselfWhen new data arrives, every step runs again and the result updates.
What you get back
The real result of this template, run on sample data.
Churn rate: the resultSample data14 rows
| Month | Customers at start | Lost | Churn % | Active customers |
|---|---|---|---|---|
| 2025-09-01 | 16 | 7 | 43.8 | 16 |
| 2025-10-01 | 16 | 8 | 50 | 19 |
| 2025-11-01 | 19 | 5 | 26.3 | 35 |
| 2025-12-01 | 35 | 7 | 20 | 40 |
| 2026-01-01 | 40 | 14 | 35 | 35 |
| 2026-02-01 | 35 | 10 | 28.6 | 39 |
| 2026-03-01 | 39 | 10 | 25.6 | 42 |
| 2026-04-01 | 42 | 10 | 23.8 | 41 |
How is churn rate calculated?
Churn rate is the customers lost in a period divided by the customers you had at its start. Monthly churn of 3% loses about a third of customers in a year.
How it works
How to use the churn rate template
- 1Bring your dataConnect a source, or upload a file.
- 2Check the columnsMammoth matches each column the template needs and asks only when it is unsure.
- 3Choose where it goesA table, a sheet, or a dashboard. It rebuilds on every refresh.
See the exact columns and steps ›
What it needs
Orders or payments: customer, date, amount
Orders or payments
- Customer
- Date
- Amount
The steps it runs
- 1Match columns
- 2Customers kept and lost each month
Every step is an ordinary Mammoth step you can open and change.
Churn rate: questions
Does it update by itself?
Yes. The template becomes an ordinary workflow in Mammoth. When your data refreshes, from a connector, a scheduled pull or a new file, every step runs again and the result table updates.
Can I change the steps?
Every step is an ordinary Mammoth step you can open and edit. Mammoth remembers which steps came from the template, so an update never overwrites your changes.
Do my column names have to match?
No. You point the template at your columns once. Mammoth suggests a match for each one and asks only when it is unsure.
Get early access to this template
Bring your data, check the columns, and the result rebuilds on every refresh.
More customer templates
Cohorts, churn, repeat purchases, retention, RFM segments and recurring revenue, from your orders or payments.
- Cohort retentionEach month's new customers, and the share still buying 1, 2, 3… months laterSee the template
- RFM segmentsEvery customer scored 1-5 on recency, frequency and spend, with a segmentSee the template
- Net revenue retentionNet and gross revenue retention for every monthSee the template
- Repeat purchase rateEach month's new customers and the share who ordered again within 90 daysSee the template
- MRR movementEach month's recurring revenue: start, new, expansion, contraction, churned, endSee the template