DAU/MAU stickiness
“show every day from our mixpanel events export, with daily active users divided by trailing 30-day monthly active users and a Status that says "Agrees" when the ratio is under 1, else what's spiking”
show every day from our Mixpanel events export, with daily active users divided by trailing 30-day monthly active users and a Status that says "Agrees" when the ratio is under 1, else what's spiking
What the agent built
1 step, each one an ordinary Mammoth step you can open and change.
- FileMixpanel events exportCSV export · 30 rows
- StepCompute DAU and MAUStep 1
- ResultDAU MAU ratio55 rows · 1 flagged
- ScheduleRuns when you sayProposed
Checked on the sample files: every step ran, 55 rows came out.
- Download Mixpanel events export sample (30 rows)Mixpanel: Data Management > Data Exports > Export events CSV
What you get back
The result of that run, the rows to look at first.
| Event date | Daily active users | Trailing 30-day active users | DAU / MAU | Status |
|---|---|---|---|---|
| 2026-09-04 | 1 | 1 | 1 | What's spiking |
| 2026-09-05 | 1 | 2 | 0.50 | Agrees |
| 2026-09-06 | 1 | 3 | 0.33 | Agrees |
| 2026-09-07 | 0 | 3 | 0 | Agrees |
| 2026-09-08 | 1 | 4 | 0.25 | Agrees |
| 2026-09-09 | 0 | 4 | 0 | Agrees |
| 2026-09-10 | 1 | 5 | 0.20 | Agrees |
| 2026-09-11 | 0 | 5 | 0 | Agrees |
| 2026-09-12 | 1 | 5 | 0.20 | Agrees |
| 2026-09-13 | 0 | 5 | 0 | Agrees |
| 2026-09-14 | 1 | 6 | 0.17 | Agrees |
| 2026-09-15 | 0 | 6 | 0 | Agrees |
How do you track DAU/MAU stickiness?
Export your Mixpanel events data, then load it into this workflow. It calculates daily active users and trailing 30-day monthly active users for each day, then shows the DAU/MAU ratio and a status for that row.
How it works
How to use the DAU MAU ratio workflow
- 1Get early accessWe invite people in small batches, job by job. You'll land on this workflow, already built and checked on the sample files.
- 2Swap in your exportsUpload your own files as they come out of your tools. The agent checks the workflow on your rows.
- 3Change it in words, then turn it onSay what to change and see the new result before anything saves. Then choose when it runs.
DAU MAU ratio: questions
Which export should you use?
What happens to rows that do not match?
How do you change the rules?
Get early access to this workflow
It will open already built and checked on the sample files. Swap in your own exports and see your result.
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