Template · Sales and growth · Opening soon
Funnel analysis from your own events
Count how many people reach each step of your funnel, in order and within a time window, from your PostHog, GA4 or CRM events, and see where they drop off.
You bring
Events2,025 rows
PersonEventTime
Mammoth does the work
You get
One table5 rows
How many people reach each step of your funnel, in order, and where they drop off.
StepEventPeople% of start% of step beforeDropped off
- Not a spreadsheet to fill inIt is a ready-made workflow in Mammoth. You bring the files, and it does the work.
- Your files, as they areUpload a file or connect a source. Your column names do not have to match.
- Runs again by itselfWhen new data arrives, every step runs again and the result updates.
What you get back
The real result of this template, run on sample data.
Funnel analysis: the resultSample data5 rows
| Step | Event | People | % of start | % of step before | Dropped off |
|---|---|---|---|---|---|
| 1 | Visited pricing | 900 | 100 | · | 0 |
| 2 | Signed up | 417 | 46.3 | 46.3 | 483 |
| 3 | Created a project | 256 | 28.4 | 61.4 | 161 |
| 4 | Invited a teammate | 94 | 10.4 | 36.7 | 162 |
| 5 | Upgraded | 33 | 3.7 | 35.1 | 61 |
What is funnel analysis?
Funnel analysis follows people through a set of steps, such as visit, sign up, activate and pay, and counts how many reach each one in order. The drop between two steps is where to look first.
How it works
How to use the funnel analysis template
- 1Bring your dataConnect a source, or upload a file.
- 2Check the columnsMammoth matches each column the template needs and asks only when it is unsure.
- 3Choose where it goesA table, a sheet, or a dashboard. It rebuilds on every refresh.
See the exact columns and steps ›
What it needs
Events: who did it, what they did and when
Events
- Person
- Event
- Time
The steps it runs
- 1Match columns
- 2People reaching each step
Every step is an ordinary Mammoth step you can open and change.
Funnel analysis: questions
Does the order of steps matter?
Yes. A person counts at a step only when they did it after the step before, and within the days you set from their first step.
Does it update by itself?
Yes. The template becomes an ordinary workflow in Mammoth. When your data refreshes, from a connector, a scheduled pull or a new file, every step runs again and the result table updates.
Can I change the steps?
Every step is an ordinary Mammoth step you can open and edit. Mammoth remembers which steps came from the template, so an update never overwrites your changes.
Do my column names have to match?
No. You point the template at your columns once. Mammoth suggests a match for each one and asks only when it is unsure.
Get early access to this template
Bring your data, check the columns, and the result rebuilds on every refresh.
More sales and growth templates
Measure how fast the pipeline turns into revenue, and where people drop out of your funnel.