Workflow · Search and ads · Opening soon
Meta Ads creative fatigue
See each ad creative week by week. Flag the ones where CTR drops while frequency rises.
Someone typed
“for each ad creative show frequency and ctr week by week and flag ads where ctr dropped while frequency rose”
The agent read it as
For each ad creative in Meta Ads creative performance by week show frequency and ctr week by week and flag ads where ctr dropped while frequency rose.
What the agent built
1 step, each one an ordinary Mammoth step you can open and change.
File
Meta Ads creative performance by week
CSV export · 24 rows
Step
Flag weekly CTR and frequency changes
Step 1
Result
Creative Frequency Flags
24 rows
Schedule
Runs when you say
Proposed
- FileMeta Ads creative performance by weekCSV export · 24 rows
- StepFlag weekly CTR and frequency changesStep 1
- ResultCreative Frequency Flags24 rows
- ScheduleRuns when you sayProposed
Checked on the sample files: every step ran, 24 rows came out.
- Download Meta Ads creative performance by week sample (24 rows)Meta Ads: Ads Manager > Reports > Export table with breakdown by week and ad
What you get back
The result of that run, the rows to look at first.
Creative Frequency FlagsSample data24 rows
| Ad name | Reporting starts | Reporting ends | Frequency | CTR | Flag | Ad set name |
|---|---|---|---|---|---|---|
| feature_stack_square | 2026-09-23 | 2026-09-29 | 1.10 | 0.02 | CTR fell as frequency rose | Lookalike 1% |
| feature_stack_square | 2026-09-30 | 2026-10-06 | 1.12 | 0.02 | CTR fell as frequency rose | Lookalike 1% |
| founder_quote_story | 2026-09-23 | 2026-09-29 | 1.52 | 0.02 | CTR fell as frequency rose | Lookalike 1% |
| founder_quote_story | 2026-09-30 | 2026-10-06 | 1.77 | 0.02 | CTR fell as frequency rose | Lookalike 1% |
| halo_testimonial | 2026-09-23 | 2026-09-29 | 1.62 | 0.02 | CTR fell as frequency rose | Broad US |
| halo_testimonial | 2026-09-30 | 2026-10-06 | 2.08 | 0.01 | CTR fell as frequency rose | Broad US |
| pocket_demo_carousel | 2026-09-23 | 2026-09-29 | 1.20 | 0.03 | CTR fell as frequency rose | Broad US |
| pocket_demo_carousel | 2026-09-30 | 2026-10-06 | 1.58 | 0.02 | CTR fell as frequency rose | Broad US |
| proof_point_reel | 2026-09-23 | 2026-09-29 | 1.33 | 0.02 | CTR fell as frequency rose | Retargeting |
| proof_point_reel | 2026-09-30 | 2026-10-06 | 1.35 | 0.02 | CTR fell as frequency rose | Retargeting |
| spark_loop_15s | 2026-09-23 | 2026-09-29 | 1.45 | 0.02 | CTR fell as frequency rose | Broad US |
| spark_loop_15s | 2026-09-30 | 2026-10-06 | 1.92 | 0.01 | CTR fell as frequency rose | Broad US |
How do you flag Meta ads creative fatigue?
Export your Meta Ads creative performance by week file, then load it into the workflow. It shows frequency and CTR for each creative, week by week, and flags the creatives where CTR drops while frequency rises.
How it works
How to use the Creative Frequency Flags workflow
- 1Get early accessWe invite people in small batches, job by job. You'll land on this workflow, already built and checked on the sample files.
- 2Swap in your exportsUpload your own files as they come out of your tools. The agent checks the workflow on your rows.
- 3Change it in words, then turn it onSay what to change and see the new result before anything saves. Then choose when it runs.
Creative Frequency Flags: questions
What export should you use?
Use a weekly creative performance export from Meta Ads. The file should include the ad creative, week, frequency, and CTR.
What happens to rows that do not match the rule?
Rows that do not match stay in the output, but they are not flagged. Only rows where CTR drops while frequency rises are marked.
How do you change the rule in words?
You can edit the rule as plain language, for example, flag rows where CTR falls week over week and frequency increases week over week.
Get early access to this workflow
It will open already built and checked on the sample files. Swap in your own exports and see your result.
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