Workflow · Search and ads · Opening soon

Meta ads performance by ad set

See how your ad sets perform side by side from a Meta Ads export. Compare the metrics that matter in one clear report.

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Someone typed

“compare meta ad sets by spend, CPM, click-through rate, cost per purchase and ROAS”

The agent read it as

Compare Meta ads ad sets performance by spend, CPM, click-through rate, cost per purchase and ROAS.

What the agent built

1 step, each one an ordinary Mammoth step you can open and change.

File

Meta ads ad sets performance

CSV export · 16 rows

Step

Compare ad set performance

Step 1

Result

Ad Set Performance

4 rows

Schedule

Runs when you say

Proposed

File
Meta ads ad sets performance
CSV export · 16 rows
Step
Compare ad set performance
Step 1
Result
Ad Set Performance
4 rows
Schedule
Runs when you say
Proposed

Checked on the sample files: every step ran, 4 rows came out.

Download Meta ads ad sets performance sample (16 rows)Meta Ads Manager: Ads reporting > Customize columns > Break down by Ad set > Export table

What you get back

The result of that run, the rows to look at first.

Ad Set PerformanceSample data4 rows

Ad set	Spend (USD)	CPM (USD)	Click-through rate	Cost per purchase (USD)	ROAS	Impressions	Link clicks	Purchases	Purchase conversion value
Interest Fitness Shoppers	495.60	16.93	0	30.97	2.86	29,271	575	16	1,417
Broad 25-44	861.75	18.36	0	22.68	5.19	46,934	1,077	38	4,469
Lookalike 1% Purchasers	982.80	18.75	0	19.66	6.87	52,414	1,310	50	6,756
Retarget 30D Viewers	356.80	24.95	0.1	8.30	15.11	14,303	781	43	5,393

4 rows in the result. Sample data: illustrative figures, not business results.

How do you compare Meta ad sets by spend, CPM, click-through rate, cost per purchase, and ROAS?

Export your ad set report from Meta Ads, then upload the file. Mammoth groups the rows by ad set and compares the metrics in your export. You get a simple performance view for each ad set.

How it works

How to use the Ad Set Performance workflow

1Get early accessWe invite people in small batches, job by job. You'll land on this workflow, already built and checked on the sample files.
2Swap in your exportsUpload your own files as they come out of your tools. The agent checks the workflow on your rows.
3Change it in words, then turn it onSay what to change and see the new result before anything saves. Then choose when it runs.

Ad Set Performance: questions

What export should you use?

Use the ad set level export from Meta Ads. Pick the file that includes the metrics you want to compare, such as spend, CPM, click-through rate, cost per purchase, and ROAS.

What happens to rows that do not match an ad set?

Rows that do not match the rule are left out of this workflow. If the export uses different names or includes extra rows, only the rows that match your ad set rule are used.

How do you change the rules?

Edit the rule in words to match the way your export is labeled. You can change the field you group by, the metrics you compare, or the names you want to include.