Template · Search and ads · Opening soon
Find negative keywords in your Google Ads search terms
List every search term that spent money and never converted, with its share of spend, from your Google Ads search terms report. New wasted terms show on every refresh.
You bring
Search terms38 rows
Search termCostConversions
Mammoth does the work
You get
One table17 rows
Every search term that spent money and never converted, with its share of spend.
Search termCampaignClicksCostShare of spend %
- Not a spreadsheet to fill inIt is a ready-made workflow in Mammoth. You bring the files, and it does the work.
- Your files, as they areUpload a file or connect a source. Your column names do not have to match.
- Runs again by itselfWhen new data arrives, every step runs again and the result updates.
What you get back
The real result of this template, run on sample data.
Negative keyword finder: the resultSample data17 rows
| Search term | Campaign | Clicks | Cost | Share of spend % |
|---|---|---|---|---|
| reconciliation meaning in hindi | Reconciliation - Search | 57 | 178.04 | 4.4 |
| bank reconciliation pdf example | Reconciliation - Search | 55 | 148.88 | 3.7 |
| excel tutorial | Reconciliation - Search | 39 | 81.84 | 2 |
| cpa exam questions | Finance tools - Search | 45 | 79.20 | 2 |
| aging report definition | Finance tools - Search | 28 | 72.58 | 1.8 |
| reconciliation meaning in hindi | Finance tools - Search | 36 | 72.25 | 1.8 |
| quickbooks login | Reconciliation - Search | 22 | 70.06 | 1.7 |
| bank reconciliation pdf example | Finance tools - Search | 30 | 64.50 | 1.6 |
How do I find negative keywords in Google Ads?
Open the search terms report, which lists what people typed before clicking your ad, and look for terms with spend and no conversions. Those are candidates to add as negative keywords, so the ads stop showing for them.
How it works
How to use the negative keyword finder template
- 1Bring your dataConnect a source, or upload a file.
- 2Check the columnsMammoth matches each column the template needs and asks only when it is unsure.
- 3Choose where it goesA table, a sheet, or a dashboard. It rebuilds on every refresh.
See the exact columns and steps ›
What it needs
A Google Ads search terms report: search term, cost and conversions
Search terms
- Search term
- Cost
- Conversions
- Clicks(optional)
- Campaign(optional)
The steps it runs
- 1Match columns
- 2Terms that spent and never converted
Every step is an ordinary Mammoth step you can open and change.
Negative keyword finder: questions
Should I add every term it lists?
Read them first. A term with no conversions yet may still be relevant; the threshold keeps out terms that have not spent enough to judge.
Does it update by itself?
Yes. The template becomes an ordinary workflow in Mammoth. When your data refreshes, from a connector, a scheduled pull or a new file, every step runs again and the result table updates.
Can I change the steps?
Every step is an ordinary Mammoth step you can open and edit. Mammoth remembers which steps came from the template, so an update never overwrites your changes.
Do my column names have to match?
No. You point the template at your columns once. Mammoth suggests a match for each one and asks only when it is unsure.
Get early access to this template
Bring your data, check the columns, and the result rebuilds on every refresh.
More search and ads templates
Decide which pages to keep, update or prune, and find the search terms that spend without converting.