Workflow · Sales and growth · Opening soon

Time to first value

See how long it takes each new account to reach a first key action. Group the result by signup week so you can track time to value over time.

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Someone typed

“measure how many days each new account takes from signup to their first key action, by signup week”

The agent read it as

Measure how many days each new account takes from signup to their first key action, by signup week, from Mixpanel events export.

What the agent built

1 step, each one an ordinary Mammoth step you can open and change.

File

Mixpanel events export

CSV export · 26 rows

Step

Measure time to first action

Step 1

Result

Signup to action time

8 rows

Schedule

Runs when you say

Proposed

File
Mixpanel events export
CSV export · 26 rows
Step
Measure time to first action
Step 1
Result
Signup to action time
8 rows
Schedule
Runs when you say
Proposed

Checked on the sample files: every step ran, 8 rows came out.

Download Mixpanel events export sample (26 rows)Mixpanel: Data Management > Exports > Events export

What you get back

The result of that run, the rows to look at first.

Signup to action timeSample data8 rows

Signup week	Average days to key action	Accounts with key action	Accounts signed up
2026-09-14	2	1	1
2026-09-21	1	1	1
2026-09-28	15.50	2	2
2026-10-05	1	1	2
2026-10-12	1	2	2
2026-10-19	3	1	2
2026-10-26	2	1	2
2026-11-02	4	2	2

8 rows in the result. Sample data: illustrative figures, not business results.

How do you measure time to first value by signup week?

Export your events from Mixpanel, then use the signup date and first key action date for each account. Calculate the days between those two dates, then group the results by signup week. The output is days to key action by signup week.

How it works

How to use the Signup to action time workflow

1Get early accessWe invite people in small batches, job by job. You'll land on this workflow, already built and checked on the sample files.
2Swap in your exportsUpload your own files as they come out of your tools. The agent checks the workflow on your rows.
3Change it in words, then turn it onSay what to change and see the new result before anything saves. Then choose when it runs.

Signup to action time: questions

What export should you use?

Use an events export from Mixpanel that includes account or user ID, event name, and event date or timestamp. You need enough detail to find each account's signup event and first key action.

What happens if a row does not match the rules?

Rows that do not match the steps stay out of the result. If an account has no signup event or no first key action in the file, it cannot be included in the calculation.

How do you change the rules in words?

Change the step to the event you want to treat as the first key action. You can also change the grouping from signup week to another time period, or use a different start event if your definition of value changes.