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Feature adoption

Export your Mixpanel feature events and compare adoption across two months. See each feature’s share of active accounts, and how it changed month to month.

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Someone typed

“for the mixpanel user profiles and feature usage events, show each feature’s share of active accounts this month vs last month, with status Agrees, Low adoption, Dropped, or Mix shifted”

The agent read it as

for the Mixpanel feature events, show each feature’s share of active accounts this month vs last month, with status Agrees, Low adoption, Dropped, or Mix shifted

What the agent built

1 step, each one an ordinary Mammoth step you can open and change.

File

Mixpanel feature events

CSV export · 32 rows

Step

Compare months

Step 1

Result

Feature mix shifts

8 rows · 3 flagged

Schedule

Runs when you say

Proposed

File
Mixpanel feature events
CSV export · 32 rows
Step
Compare months
Step 1
Result
Feature mix shifts
8 rows · 3 flagged
Schedule
Runs when you say
Proposed

Checked on the sample files: every step ran, 8 rows came out.

Download Mixpanel feature events sample (32 rows)Mixpanel: Events > Export CSV

What you get back

The result of that run, the rows to look at first.

Feature mix shiftsSample data8 rows

5 agrees2 mix shifted1 low adoption

Feature name	This month active accounts	Last month active accounts	This month share	Last month share	Status
alerts	3	4	0.33	0.44	Low adoption
dashboard	5	4	0.56	0.44	Mix shifted
mobile_scanner	1	0	0.11	0	Mix shifted
api_tokens	2	2	0.22	0.22	Agrees
automation_rules	1	1	0.11	0.11	Agrees
bulk_invoices	1	1	0.11	0.11	Agrees
exports	2	2	0.22	0.22	Agrees
sso_admin	1	1	0.11	0.11	Agrees

8 rows in the result. Sample data: illustrative figures, not business results.

How do you compare feature adoption from a Mixpanel export?

Export your Mixpanel feature events, then run a month to month compare. Mammoth shows each feature’s share of active accounts this month and last month, and labels the change as Agrees, Low adoption, Dropped, or Mix shifted.

How it works

How to use the Feature mix shifts workflow

1Get early accessWe invite people in small batches, job by job. You'll land on this workflow, already built and checked on the sample files.
2Swap in your exportsUpload your own files as they come out of your tools. The agent checks the workflow on your rows.
3Change it in words, then turn it onSay what to change and see the new result before anything saves. Then choose when it runs.

Feature mix shifts: questions

What export should you use?

Use a Mixpanel export with feature event rows and the fields you need to identify the feature, the account, and the event date. The workflow reads the exported file, then groups the rows by month and feature.

What happens to rows that do not match the rules?

Rows that do not match the comparison rules stay out of the result for that step. You can review them separately and change the rules if you want them included.

How do you change the rules?

Edit the rule text in plain words, then run the workflow again. You can change which months to compare, how a feature is identified, and how the status labels are assigned.