Fivetran Pricing Guide 2026: Costs & Plans Broken Down
A breakdown of Fivetran's MAR-based pricing, the connector-level billing change, the fees that catch teams out, and how the alternatives compare.
Fivetran changed their pricing model in March 2025, switching from account-level to connector-level MAR billing. This eliminated bulk discounts and increased costs for teams using multiple data sources.
Not ready to deal with complex usage-based pricing? Mammoth offers simple $199/month pricing with no usage surprises.
How Much Does Fivetran Cost?
Fivetran charges based on Monthly Active Rows (MAR) – any data row created, updated, or deleted each month. Since March 2025, they calculate MAR separately for each connector instead of your total usage.
| Plan | Price | MAR Limit | Best For |
|---|---|---|---|
| Free | $0 | 500K | Testing |
| Standard | ~$500/million MAR | Custom | Small teams |
| Enterprise | $800-1,200/million MAR | Custom | Large companies |
| Business Critical | ~$1,067/million MAR | Custom | Enterprise |
Tier names verified against Fivetran's pricing page on 16 August 2026 — the ladder is Free → Standard → Enterprise → Business Critical; there is no "Starter" tier despite what some guides say. Per-MAR rates above are indicative: Fivetran prices per connector and publishes worked examples rather than a rate card.
Two published details worth having, both easy to miss: every paid plan carries a $5 base charge per standard connection in the 1–1M MAR band, and transformations run $0.00–$0.01 per model run depending on volume tier.
Exact pricing at fivetran.com/pricing
What This Means for Your Bill
Before 2025: 500K rows from Salesforce + 300K from Google Ads = 800K total MAR Now: You pay for 500K MAR (Salesforce) + 300K MAR (Google Ads) separately
This change typically increases costs by 40-70% for multi-connector setups.
Real Costs Teams Pay
- Small team (3 connectors): $1,500-3,000/month
- Mid-size company (5+ connectors): $4,000-8,000/month
- Enterprise: $10,000+/month
Plus additional fees for:
- Transformations: $0.00-$0.01 per model run, by volume tier
- Monthly vs annual billing: 25-40% markup
- High-volume connectors: Custom pricing
Source: Fivetran’s transformation pricing docs
Simpler Alternative: Fixed Pricing
At Mammoth, we offer predictable costs at only $199/month for up to 5 users (or $2,388/year). No MAR calculations or surprise bills.
Real customer results:
- Starbucks: 20 days to hours consolidating 17-country data
- Bacardi: 70% faster reporting across 170+ markets
- Everest Detection: 30+ research hours freed a month for cancer research data
Cost comparison for 5-person team:
| Solution | Annual Cost | Pricing Model |
|---|---|---|
| Fivetran | $18,000-50,000+ | Usage-based |
| Mammoth | $199 (Starter) | Fixed |
Other Alternatives
- Airbyte: $2.50/million MAR, open-source available
- Stitch: $100/month flat rate, 5M MAR included
- Hevo: $239/month starting price
Compare more options in our data automation tools guide.
When to Choose Fivetran
Fivetran makes sense if you:
- Have enterprise compliance needs
- Process 50+ million MAR monthly
- Have dedicated data engineering teams
- Can budget $50,000+ annually
Otherwise? Most growing teams find simpler ETL alternatives more practical.
Reducing Fivetran Costs
If staying with Fivetran:
- Choose annual contracts for 25-40% discounts
- Use selective syncing to reduce MAR
- Monitor connector usage in their dashboard
- Consider hybrid approaches with cheaper tools
Similar to Alteryx’s pricing complexity, many teams find Fivetran’s model harder to predict than expected.
Bottom Line
Fivetran’s 2025 pricing changes made it more expensive for most teams. Their connector-level billing eliminates volume discounts and creates unpredictable costs.
Connector-level billing means your bill moves every time you add a source. Mammoth's flat-rate plans don't.
Or book a demo with us.
